Martini Celebrates 150th Anniversary

Happy Anniversary, Martini! Bacardi Limited is marking the 150th anniversary of its world-famous Martini brand, and with it, a century and a half of an unrivaled heritage that has made Martini the world’s leading vermouth and best-selling Italian sparkling wine. This milestone year showcases the brand’s iconic culture and defining association with stylish and playful Italian living. Martini […]

Josh Duhamel “Checks Out” Unsuspecting Diet Pepsi Fans … at the Register

With every refreshing sip of Diet Pepsi, you’re getting more than a drink; you’re getting a bubbly timeout that brings fun to your day … and, sometimes the delightful surprise of meeting a famous face. This summer, Diet Pepsi is teaming up with Hollywood actor, Josh Duhamel to bring the fun to fans. Unsuspecting Los […]

BT Sport Offers Digital Beer Mats to Pubs & Clubs

BT Sport Offers Digital Beer Mats to Pubs & Clubs

Electronics and beer aren’t always cosy bedfellows but that hasn’t stopped BT Sport from devising a hi-tech solution for the humble beer mat. The custom built mats can be scanned by smartphones equipped with Blippar technology to allow patrons of BT Sports screening clubs and pubs to vote on sporting issues, research game stats, enter […]

Red Bull: The Cans Are Out There

Red Bull: The Cans Are Out There

Over the course of the last few months, Red Bull has been in the process of globally launching their first new flavor extensions: The Blue Edition, The Red Edition and The Silver Edition. Supporting the launch of these new flavors to the world, rehabstudio conceived of and created a fun, new online experience allowing users to […]

How 80,000 Bees Printed A Bottle For Dewar’s Whiskey

To celebrate the launch of its new ‘Highlander Honey’ whiskey, whiskey brand Dewar’s decided to employ the help of nature’s original 3D sculptors: bees. New York agency Sid Lee employed The Ebeling Group, the company behind the “Eyewriter Project,” to undertake this impossible project. Using 80,000 bees, they ‘3B-printed’ a bottle-shaped sculpture made out of […]

Martini Celebrates 150th Anniversary

Martini Celebrates 150th Anniversary

Martini is celebrating its 150th anniversary this year and as part of the 150th anniversary celebrations this summer, the Martini Royale Terrazza will be at the Coronation Festival, taking place 11th – 14th July. This marks an historic year for both Her Majesty The Queen and the world famous Martini brand. Currently the No. 1 […]

Subway & Lionsgate Team Up For The Hunger Games: Catching Fire

Subway & Lionsgate Team Up For The Hunger Games: Catching Fire

Subway restaurants, the world’s largest restaurant chain, and Lionsgate, a leading global entertainment company, announced that Subway will be the exclusive restaurant promotional destination for the film “The Hunger Games: Catching Fire,” the highly anticipated second installment of the global blockbuster “The Hunger Games” film franchise. “The Hunger Games: Catching Fire” will open in theaters worldwide […]

Fans’ Tweets Become Songs for Wendy’s Pretzel Bacon Cheeseburger

Fans’ Tweets Become Songs for Wendy’s Pretzel Bacon Cheeseburger

Wendy’s is celebrating America’s love of the soft pretzel with its most anticipated product in recent history. The Pretzel Bacon Cheeseburger is the perfect blend of three iconic American favorites—soft pretzel, bacon and cheeseburger—and the marketing campaign celebrates the fans who love them. When Wendy’s tested the Pretzel Bacon Cheeseburger in three markets earlier this […]