A new cocktail craze is bringing the art of mixology to new levels and has inspired a rise in rum consumption. For the first time since the 1960s, rum has overtaken vodka as the most consumed spirit according to supermarket and drinks firms. Supermarkets such as Tesco report that the rising popularity of the mojito […]
Takeya presents the Flash Chill Iced Tea Maker, which allows consumers to easily create handcrafted, artisan iced tea beverages right at home and serve and store all in one unit. The Iced Tea Maker freshly brews hot tea in minutes and flash chills it in just 30 seconds. Airtight, the Iced Tea Maker locks in […]
AriZona Beverages has teamed up with Shaquille O’Neal to launch an all-natural cream soda line. Soda Shaq, named for the basketball legend known for his personality, has hit the market in AriZona’s signature single-serve 23.5oz. can from Rexam. Soda Shaq contains real vanilla from Madagascar, is sweetened with pure cane sugar and has just 90 calories […]
Shopper statistics reveal that traditionally consumers spend more on Mother’s Day than Father’s Day. The makers of Johnnie Walker Blended Scotch Whisky announced their support for ‘Dads Deserve Better’, a global movement addressing the need for giving dads more thoughtful gifts. Rather than the standard present of socks or a tie, the movement encourages family […]
Pinkberry launches Smoothies featuring fresh, all-natural Pinkberrygreek yogurt. The Pinkberry Smoothies combine simple, nutritious ingredients like hand-cut fruit and protein-rich Greek yogurt in one cup, to offer more choices for healthy snacking on-the-go. They are available in five delicious flavors nationwide starting June 7. “Pinkberry is focused on innovation,” said Ron Graves, CEO of Pinkberry. […]
New research from the U.S. Department of Agriculture (USDA), published in the June issue of Procedia Food Science, shows the positive changes food companies have made to enhance the nutrition profile of ready-to-eat cereals (http://ow.ly/lGMke). According to the study, fiber in breakfast cereals from major manufacturers increased 32 percent, while sugar and sodium decreased 10 […]
BuroCreative has developed the branding and identity for The Pig Idea, a new campaign which aims to cut food waste by encouraging the practice of feeding it to pigs. A number of celebrity ‘ham-bassadors’ have been brought in to back the campaign, including Hugh Fearnley-Whittingstall, Fergus Henderson and Rosie Boycott. Supporters of The Pig Idea […]
Coca-Cola has launched a fun ad campaign in Cartagena, Columbia that brings home the point that the famous soda is best served ice-cold. The ad shows samples of Coca-Cola being handed out to sweating beach-goers on a hot day—the scene appears commonplace, except for the fact that the gassy beverage is served in an intriguing […]
How much is a Facebook Like worth? To you, probably nothing, with updates or comments receiving numerous Likes making no difference to your life. For brands, it’s different. Each Facebook Like is another notch on the bedpost, with a real person having publicly stated that they like this company so much they don’t care who […]
Lewis Moberly has created the branding and visual identity for start-up dessert brand Divino, which sees ice-cream served in a fruit shell. The branding uses a lips icon to reflect the product’s ‘oral sensation’, according to Lewis Moberly. The consultancy was appointed to the project in September last year without a pitch, and was appointed […]