How much is a Facebook Like worth? To you, probably nothing, with updates or comments receiving numerous Likes making no difference to your life. For brands, it’s different. Each Facebook Like is another notch on the bedpost, with a real person having publicly stated that they like this company so much they don’t care who […]
Lewis Moberly has created the branding and visual identity for start-up dessert brand Divino, which sees ice-cream served in a fruit shell. The branding uses a lips icon to reflect the product’s ‘oral sensation’, according to Lewis Moberly. The consultancy was appointed to the project in September last year without a pitch, and was appointed […]
Pepsi is partnering with reigning CMA Entertainer of the Year and Grammy nominated artist Blake Shelton to kick-off summer 2013 by inviting fans to join Pepsi for an “Iconic Summer” to remember. With the launch of www.iconicsummer.com, Pepsi will offer consumers fun summer rewards and unparalleled access to great music and great summer events, including: […]
Sour Punch, the maker of those mouthwatering “straws,” is bringing its Punchies characters to life in a sour, chewy, soft shell candy this spring. These wacky characters, visible on the Sour Punch Straws package, are formed into chewy, bite-size candy that packs the perfect punch of fruity sweet and sour—and will be available nationwide in […]
Following a year of upgrades to its historic creamery, Marin French Cheese will debut newly designed labels and packaging for its classic line of soft-ripened cheeses this month. Labels will sport original art depicting the creamery’s idyllic location at western Marin County’s Hicks Valley Ranch. In addition, new lightweight wooden cups will hold and protect […]
Coors Light is on a mission to refresh the most people this summer and is pulling out all the stops to do it. Whether delivered by beer vending machine or dog sled, Coors Light is using cool and unexpected ways to arm as many legal-drinking-age consumers as possible with the World’s Most Refreshing Beer. It […]
ITO EN announces the launch of their TEAS’ TEA Summer Promotion “GET #TEAFRESHED,” an Instagram/Pinterest powered campaign encouraging consumers to share photos of their refreshing TEAS’ TEA summer moments to win a trip to Australia and a VIP Tour of the ITO EN Tea Farms. The promotion will kick-off before Memorial Day on May 24 […]
Italian fashion brand Giorgio Armani will be opening a pop-up restaurant, according to British VOGUE. The first of its kind, the ‘Armani/Caffé’ will have an interior fitted out with Armani/Casa furniture, and it will serve Armani-branded food and drink. With a space of 180-square-meters, the pop-up café would be able to house 70 guests—and would […]
Pearlfisher has developed the branding and packaging for new nutrient brand Strong, based around a series of bird illustrations. The consultancy commissioned illustrator Andy Lyons to create a series of bird illustrations that would link to the benefits of the supplements. For example and owl is used for the ‘Brain Box’ pills and a bright […]
For more than 38 years, the iconic Wendy’s Frosty has been scooped up with spoons, straws, and even French fries across Canada. Now there’s another way to enjoy Frosty – you can bite into it, with the new Wendy’sFrosty Waffle Cone. “By pairing our classic sweet treat with a crispy waffle cone, Wendy’s is making […]