OREO: Made in Sheffield

OREO: Made in Sheffield

Draftfcb London print campaign celebrates first UK factory to manufacture OREO. To celebrate the opening of the first factory manufacturing OREO in the UK, Draftfcb London have put together a print campaign honouring Sheffield’s unique heritage. Inspired by OREO’s recent Daily Twist campaign commemorating the cookie’s 100th Anniversary, the new print ads feature local legends […]

Manzanita Sol Introduces “Haz Lo Diferente”

Manzanita Sol Introduces “Haz Lo Diferente”

Manzanita Sol unveiled its new “Haz Lo Diferente” campaign, inviting consumers to embrace their own uniqueness and “Do What’s Different.” In addition, two new delicious, true-to-fruit flavors – Mango Citrus Sol and Pina Sol – join the current portfolio which includes Manzanita Sol, Toronja Sol and Tamarindo Sol. To bring the campaign to life, Manzanita […]

Heineken: The Negotiation

Following the success of their previous campaigns such as ‘The Candidate‘ and ‘The Real Master of Intuition‘. Heineken have launched a new ‘hidden camera’ film called ‘The Negotiation‘ to promote the UEFA Champions League final. Taking place in a furniture store, the beer giants offered a handful of men the opportunity to go to Champions […]

Domino’s Creates DVDs That Smell And Look Like A Pizza When Heated

Renting a movie goes well with getting a takeout pizza. In partnership with video rental stores, Domino’s Pizza—together with the help of agency Brazil-based Artplan—created a DVD that releases the smell of a pizza and changes to look like a pizza, when the disc ‘heats up’ in the DVD player. Various titles were stamped with […]

Morrisons to Launch Online Shopping Offer

Morrisons to Launch Online Shopping Offer

Morrisons is to launch an online grocery website which will allow customers to shop for home deliveries. The move comes as Morrisons has announced a long-term agreement with Ocado, which will allow the supermarket to start delivering groceries to customers by January 2014. Morrisons says the Morrisons.com grocery website will have ‘a clear Morrisons look […]

Antarctica Beer: Turning Beer into Train Tickets

Rio de Janeiro’s Carnival is always an outrageous and happy affair. People dress up and they drink and often they drive home—which is exactly what the main-sponsor of the event, Antarctica beer, hoped party-goers would not do. Working with Brazil’s Almap BBDO, they came up with a creative and socially responsible advertising concept called the […]

Caribou Coffee Lites Up Summer with Four New Lite Sparkling Teas and Juices

Caribou Coffee Lites Up Summer with Four New Lite Sparkling Teas and Juices

Caribou Coffee Company a brand committed to offering its fans premium food and drink experiences, announced the introduction of four Lite Sparkling Teas and Juices made with real fruit and tea and featuring half the amount of calories. The new delicious and refreshing lite drinks, available in four flavors – Green Tea Lemonade, Peach Black […]

Melitta Debuts Latest in Single-Serve Coffee

Melitta Debuts Latest in Single-Serve Coffee

Melitta USA, a brand well-recognized for exceptional quality in all aspects of coffee and coffee preparation, evolves even further into the booming single-serve market with the addition of single cup coffee. The brand this week unveiled customized UpShot Solution equipment at its state-of-the-art coffee roasting facility in Cherry Hill, N.J. and is now equipped to […]