The Campaign for Real Ale (CAMRA) has developed a new app which lets users search for their closest pint from any smartphone while reviewing the pub and sharing their activity. The Good Beer Guide app collates data from over 40,000 pubs, 10,000 beers and 2,000 breweries which have been individually visited and reviewed by thousands […]
Tiger Beer has recently launched its Chinese New Year campaign titled ‘The Reunion Project’, with the aim to uncage the significance of this festive tradition to inspire Singaporeans to make their reunions meaningful by reuniting with loved ones. Building on the theme of reunions introduced during Chinese New Year last year, The Reunion Project (2018) […]
Campbell’s Soup has rolled out a soup truck during Hong Kong’s cold spell to raise money for charity and boost brand awareness. Visitors are able to customise their own Campbell’s Soup tin as part of the brand’s “Soup your style” campaign. The truck is offering six different flavours of soup to encourage people to warm […]
Cadbury is releasing a limited number of Creme Eggs made with white chocolate and offering cash prizes to those that find them in a Willy Wonka-esque competition. The eggs will be packaged in the standard Creme Egg wrapping and stacked with ordinary Creme Eggs. Mondelez has not said how many white eggs will be made […]
In the first campaign of its 60th anniversary, Ihop released a brand new TV spot, ‘Pilots,’ to promote its long-running ‘all you can eat pancakes’ promotion. In the 30-second spot by Droga5 and directed by Tom Kuntz, two pilots perform a safety check before takeoff. “Have you checked the pancake?” the captain asks his co-pilot, replacing the […]
Purina Philippines, together with NuWorks Interactive and Philippine Animal Welfare Society (PAWS) launched a campaign that featured a different kind of noche buena treat for forgotten rescue cats. The campaign also featured an online donation drive to augment PAWS’ food supply for the said cats beyond the holidays, through Pet Warehouse, the biggest Philippine […]
From Sophia Loren and David Bowie to Mother Theresa, the Chinese Year of the Dog has produced a raft of renowned figures and stars. To celebrate this Chinese New Year, Newby Teas has created a special edition 2018 Festive Tea Caddy that promises to be a hit with dog lovers, tea connoisseurs and those wishing […]
Burger King France decided to surprise their biggest Facebook fan for Christmas, by offering him the biggest gift ever. Sullyvan K. is a Burger King Bordeaux Mérignac customer, who has posted the most comments on Burger King France’s Facebook page. He has written 637 comments so far. To thank him, the brand – along with […]
Spirit brand Jägermeister has teamed up with digital identity app Yoti to promote responsible alcohol sales, while at the same timeand helping people check out faster at the Jägermeister pop-up shop in Soho using their ID, on their phone. Jägermeister will sell a range of merchandise and personalised gifts for its fans at a pop-up shop at the award […]
Belvedere, the vodka brand owned by LVMH, has created an espresso martini lounge. The Belvedere Espresso Martini Lounge sets up shop at the Gaucho Broadgate this December. Nestled below the glass bar of the restaurant, guests will have the chance to pop into the bar after their dinner, or are invited to simply try the […]