Spanish beer brand San Miguel, will host a three-day interactive consumer event in central London, targeting adventure seekers and inspiring them to celebrate life’s riches. Taking place between 19-21 July, The San Miguel Experience will be housed in iconic London venue, One Marylebone, and will include a range of exclusive masterclasses, live demonstrations and workshops. […]
Creative agency Space has launched a new experiential campaign for Arla, the UK’s largest farmer-owned dairy company, to promote the dairy brand’s Arla BOB milk – the country’s first yellow top bottle, introduced in 2016. Arla BOB is the first-ever milk with the low fat of skimmed but the same taste and quality as semi-skimmed. […]
With KFC and Huawei both celebrating their 30th anniversary in China in 2017, the brands have decided that collaborating for the commemoration is the way to go—and what better way to do this than produce a limited edition, KFC x Huawei 7 Plus smartphone. The gadget, which launched on 7 July, comes in KFC’s signature […]
Tipplesworth has launched three premium cocktail mixers that make it easy for anyone to mix up a delicious and fuss-free cocktail. Created by Tipplesworth Founder, Frankie Snobel, also known as ‘Lady Tipplesworth’, these handcrafted and all natural non-alcoholic mixers are being launched exclusively at Selfridges London, at the Tipplesworth pop-up experience in the Foodhall. The […]
Beginning July 6, 11 states will see their namesake on Budweiser bottles and cans as part of the brand’s latest evolution of its iconic summer packaging. Available through the end of September 2017, Budweiser’s newest look celebrates the local states Budweiser and its breweries call home. Since 1876, Budweiser has been proudly brewed across America […]
A new campaign by Savvy, seamlessly ties together two iconic brands (KFC and Robinsons) over an event that is highly popular with the British public – Wimbledon! Perhaps the most impressive part of this campaign is the takeover of the KFC Wimbledon Broadway restaurant, where the entire window has been transformed into a giant, interactive […]
Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a UK-wide sampling campaign. The augmented reality app will give away 10,000 free pints, redeemable in Mitchell & Butler outlets, to people who successfully ‘snatch’ and hold onto their prize for up to six hours. The virtual treasure hunt app allows […]
The consumer’s growing interest in a healthier nutrition makes them buy fruits at the supermarket to prepare natural juices at home. On the other hand, due to a daily busy routine, it is hard to find time to squeeze fruits. Having this in mind, Del Valle promoted a special activation at Deli Delícia supermarket chain, […]
Savvy are pulling out all the stops at Imbibe Live 2017, bringing interactive technology specifically designed for retail to promote the relaunch of the Britvic Lifting Spirits range in the on trade. The technology dubbed ‘Perch’ unites physical products with digital content to create innovative engagement with shoppers. Perch acts as a dynamic product spotlight […]
People across the UK would change their career or jump out of a plane before considering the ‘risk’ of a long-term financial investment, according to research recently released. To put the nation’s appetite for risk to the test, Investec has done something different to reach people – it has taken over Clerkenwell’s 155 Farringdon Road […]