The tradition of Valentine’s Day has never really made it big in Denmark. A recent study showed that only 2% of Danish men love Valentine’s Day. In order to turn this around, Danish chocolatier Anthon Berg, with the help of creative agency Robert/Boisen & Like-Minded, decided to investigate if they could convert some of the […]
McDonald’s is now randomly accepting Lovin’ as a form of currency. Following the launch of McDonald’s “Pay with Lovin’” Super Bowl commercial, the company is bringing the idea to life at participating restaurants across the United States. Beginning on February 2, the fast food chain will allow customers pay for their food with displays of […]
Kellogg’s is launching its biggest ever on-pack promotion by offering consumers the chance to get their hands on their very own personalised spoon – for free. The promotion, which features across many of Kellogg’s best loved cereal brands including Special K, Corn Flakes and Crunchy Nut, will feature on up to 120 million cereal boxes […]
More than ever, people want to know what’s in their food, how it’s made and what companies are doing to contribute to a better world. That’s why Kellogg Company launched Open For Breakfast in the U.S., an open forum in the digital and social media space to hear what’s on peoples’ minds and share stories […]
Lyle’s Golden Syrup kicked off a tour of London with a giant ‘smile activated’ syrup dispenser in a PR stunt to raise brand awareness. Holding 5kgs of syrup the dispenser is a giant replica of a Lyle’s Golden Syrup green tin. It has a sensor that can detect a smile and doles out free syrup […]
The road to the Super Bowl includes a new stop this year: the kitchens of the world’s most distinguished culinary college. PepsiCo announced “Game Day Grub Match,” a culinary competition in which student chefs from The Culinary Institute of America (CIA) will compete to create the ultimate Super Bowl party dish. The competition kicks off […]
Bruegger’s Bagels, known for its freshly baked, authentic New York-style bagels, has launched “Behind the Taste,” a video series that gives fans an inside look at the people and traditions behind the brand – plus a bonus for viewers. The first video vignette, which debuted January 7, features Ben Richards, a bagel expert who has […]
Minibar, the premier online destination providing consumers and businesses with access to on-demand alcohol delivery, announced the launch of a partnership with Absolut Vodka, the number one premium vodka in the U.S. The partnership is a pilot program launching in New York that provides users with custom cocktail kits on-demand for the holidays. The two […]
Musician Jessica Sanchez is home for the holidays, and she brought the ultimate stocking stuffer – M&M’s Crispy Chocolate Candies. M&M’s Crispy is coming back, and Mars Chocolate North America unveiled the latest in a string of star-studded special deliveries to fans as a way to say thanks for their undying passion for M&M’s Crispy. […]
The McDonald’s McRib will return on 31 December, the fast food chain confirmed. Burger lovers have long been mystified by the elusive McRib, which tends to make intermittent appearances on the McDonald’s menu in the UK and US. The McRib is a barbecue sauce-infused pork sandwich that reportedly first arrived in 1981, only to disappear […]