To celebrate the 30th anniversary of legendary musician Bob Marley’s Legend compilation album, Ben & Jerry’s has teamed up with 1Love, a foundation set up by Marley’s family, to launch a Bob Marley-inspired ice cream. The ice cream flavor is named ‘Satisfy My Bowl’, after Marley’s classic ‘Satisfy My Soul’. It comes with banana-flavored ice […]
Corona lit-up a bar in Canada — literally — thanks to a clever outdoor stunt from Toronto agency Zulu Alpha Kilo. Check out the video above to see how the brand brought extra hours of sunlight to some drinkers on a bar patio. The stunt is a great realization of the brand’s tagline, “Find your […]
Your turn to host the next girls’ get-together and feeling unprepared? Neighbors pop over without a moment’s notice? Make entertaining look easy with Pinnacle Vodka and the brand’s new “5 on Friday” program! Each Friday, from September 5 through October 17, 2014, a series of special guest lifestyle experts will team up with Pinnacle Vodka […]
Calling all pranksters: Chester Cheetah, the official Cheetos brand spokes-cheetah, has proclaimed that after years of the ‘same old same old,’ Halloween needs a new twist – so, today he unveiled a new bag of treats and tricks to bring out the mischievous side of families this season. With the release of new limited-edition Cheetos […]
What’s a birthday party without a few friends? In recognition of legendary bourbon distiller Jim Beam’s 150 birthday, Jim Beam Bourbon is inviting anyone named Jim Beam (who is of legal drinking age) to join a once-in-a-lifetime birthday party at the world’s No. 1 bourbon’s historic distillery in Clermont, Kentucky. “If your name is Jim […]
Dr Pepper launches a new digital marketing campaign, targeting its core 16 to 24 audience with a fun pick-a-path comedy adventure, created by a roster of YouTube stars. The campaign, created by MediaCom Beyond Advertising and Channel Flip, will offer a fresh take on Dr Pepper’s iconic ‘What’s The Worst That Could Happen?’ creative, working […]
The Uncle Ben’s Brand, the number-one selling brand of rice in the United States, has teamed up with New York-based celebrity chef Marcus Samuelsson to announce the third annual Ben’s Beginners Cooking Contest, designed to inspire healthy lifelong eating habits by encouraging parents and kids to cook together. Parents with children in grades K-8 can […]
Redd’s Apple Ale is partnering with renowned Mexican actor and comedian Omar Chaparro for the Atrevete with Redd’s Apple Ale tour. The six-city tour of the southwest U.S. kicks off August 20 and will feature Chaparro inspiring consumers to break their routine and try something new with Redd’s Apple Ale. “We are very excited to […]
Heineken-owned premium packaged beer Sol has launched an instant win promotion in bars across the country. The initiative, led by Space, has been designed to drive visibility, rate of sale and encourage brand reappraisal with its target 30-35 year old male audience. The Sol ‘Independent Spirit’ campaign is an evolution of last year’s instant win […]
Americans just don’t seem to appreciate a pint of black, creamy Guinness. Volume sales of the Irish stout in North America fell 6 percent in the 12 months ended June 30, reported Guinness maker Diageo, following a 2 percent decline a year earlier. Among other efforts to revive Guinness sales—including the “Made of More” ad campaign—Diageo is introducing […]