Castello has opened a “veritable cheese emporium” in east London’s Shoreditch in a bid to create “an immersive 360° cheese experience like no other”. The Arla-owned cheese brand is hosting a pop-up shop until 24 October with a showcase of more than 30 varieties of cheese to tap into the popularity of the pop-up. The […]
Vodka brand Grey Goose has teamed up with branding agency Ragged Edge to create the “world’s most intimate martini bar,” which is “hidden” inside a gorgeous vintage Citroen van. Big enough for only two guests, this lovely traveling bar is decked out luxuriously in marble, leather, bronze and other fine materials—the lucky guests would be […]
Johnnie Walker, one of the world’s leading Scotch Whisky, announced a new partnership with the Formula One group that will enhance the brand’s global positioning and significantly expand the platform for its highly successful responsible drinking initiative, Join the Pact. The announcement of the new multi-year arrangement, which also sees Johnnie Walker become the Official Whisky […]
Armed with super powers and a knack for making smart choices, the world’s newest comic book hero is traveling from Florida to schools across the country to help teach children about nutrition. The Florida Department of Citrus, together with Marvel Custom Solutions, unveiled the redesigned Captain Citrus Tuesday at Heroes’ Haven Comics in Tampa. Transformed from life-sized […]
As part of a licensing relationship with Girl Scouts of the USA, Nestlé Nesquik launches new Nesquik Girl Scouts Thin Mints and Nesquik Girl Scouts Caramel Coconut flavours. The limited-edition product is on store shelves now and retails for $1.99. These new Nesquik Low-fat Chocolate Milk beverages combine low-fat chocolate milk with two of the most […]
Best of British Beer has created an advent calendar with a difference for this Christmas – instead of chocolates behind the doors, there are bottles of beer! The limited edition ‘calendar’ comprises a 105cm high, 40cm wide cardboard tree and star, 24 330 ml bottles, a special 500 ml treat for Christmas Day, serving suggestions […]
On September 12, Absolut celebrated its latest iteration of the brand’s Transform Today credo – Nights by Absolut – with a global series of events designed to infuse nightlife with creativity, and offer audiences uniquely one-of-a-kind artistic experiences. Launching in New York City last weekend, multi-platinum, Grammy winning producer and artist Zedd joined artists Vita […]
Mrs. Fields Famous Brands (“Mrs. Fields”) and Interbake Foods (the company responsible for the manufacture and sale of Mrs. Fields branded pre-packaged cookies sold at retailers throughout North America) kicked off “Mrs. Fields Moments,” a national campaign in the U.S.A, inspiring busy cookie lovers to slow down and enjoy a cookie moment with loved ones. […]
PepsiCo announced a “Purple On!” campaign against bullying. The campaign supports GLAAD’s annual Spirit Day on October 16, which inspires millions of Americans to wear purple to take a united stand against bullying and show support for lesbian, gay, bisexual and transgender (LGBT) youth. PepsiCo is the official food and beverage sponsor for Spirit Day. […]
On September 12, Absolut will kick-off Nights by Absolut – the latest iteration of the brand’s Transform Today credo – with a global series of adrenaline-inducing events designed to infuse nightlife with creativity, and offer audiences uniquely one-of-a-kind artistic experiences. Beginning in Brooklyn, New York, Nights by Absolut will seek to embody the spirit of […]