Carlsberg is putting pubs at the heart of its Official Beer sponsorship of UEFA EURO 2016 and the England team, with just three weeks to go until the tournament kicks off on 10 June. The brewer has created two pub-focused activations to get the nation excited about the tournament and to support pubs and bars, […]
Leading cask ale brand Greene King IPA has launched To The Pub – a heartwarming and authentic advertising campaign that celebrates that great British institution, the pub. The film series comprises 50 pubs and 50 stories as seen through the lens of those who know the pub best – the landlords and their locals. Pubs […]
British pub group Wetherspoon said it would no longer sell Heineken drinks at any of its 926 pubs after a disagreement with the Dutch brewer over pricing in Ireland. Wetherspoon, whose cheap drink and food offers have proved popular in the UK, has been selling pints of Heineken lager and Murphy’s stout at prices around […]
As the warm weather continues, consumers across the nation are flocking in droves to pubs and restaurants to enjoy the sun. But while consumers may be visiting pubs more while the sun shines, new research from Mintel reveals that they may not be aware of exactly how much alcohol they are consuming. When shown a […]
Electronics and beer aren’t always cosy bedfellows but that hasn’t stopped BT Sport from devising a hi-tech solution for the humble beer mat. The custom built mats can be scanned by smartphones equipped with Blippar technology to allow patrons of BT Sports screening clubs and pubs to vote on sporting issues, research game stats, enter […]
Marston’s PLC, one of the UK’s leading brewers and pub operators, and the world’s largest brewer of cask ale, has selected Ruckus Wireless to supply its Smart Wi-Fi equipment for use within Marston’s pubs and restaurants nationwide. With over 2,000 locations across the UK, Marston’s wanted to better leverage Wi-Fi to improve the customer experience […]