To celebrate the launch of four new premium deli products, Quorn, the UK’s No. 1 meat free brand, is launching a brand-new marketing campaign. ‘So Tasty! Why Choose The Alternative?’ launches on 21th September and will reach millions of consumers across multiple media channels, including channels such as ITV hub, All 4 and Sky Go. Spearheaded […]
Quorn, the healthy protein brand, has launched a new global advertising campaign as part of a major relaunch, with Royle Productions teaming up with Mawhinney Collins to create a series of nine commercials as part of a TV and online campaign. With Alan Davies providing the voiceover, the campaign is anchored on discovery – ultimately […]
Strategic brand and packaging design agency Bulletproof has created a new global brand identity and packaging design for meat-free brand Quorn as part of a £10m relaunch. Bulletproof was appointed to the project in August 2016 by brand owner Quorn Foods. Founded in 1985, Quorn has grown to be the leading meat-free brand in the […]
Quorn has unveiled digital content campaign #FoodQuorn featuring well-known faces from cycling, swimming and hockey. Taking the lead from the brand’s above-the-line campaign starring Mo Farah, the digital push looks to engage with new audiences online as more healthy and active people look to replace meat once or twice a week. Shot wholly from above, […]
Quorn has announced that it will kick off a £500m auction of the business as it looks to build on its status as one of Britain’s biggest home-grown consumer brands. Advisers to Exponent, which has owned Quorn since 2011, will release detailed information about the company to prospective buyers next week. Private equity groups BC […]
Just when you thought the horsemeat saga was behind us, another company’s beef product has shown traces of horsemeat in it. Earlier this week, a third-party French supplier alerted Findus to concerns that the beef lasagne product did not “conform to specification”. The Food Standards Agency (FSA) has now revealed that Findus had tested the […]