Pearlfisher designs the identity and packaging for Seedlip’s newest, ready-to-drink offering, NOgroni

Pearlfisher designs the identity and packaging for Seedlip’s newest, ready-to-drink offering, NOgroni

With their range of non-alcoholic distilled spirits, Seedlip has created delicious cocktails for the last four years. Earlier this year, the launch of sister brand Æcorn Aperitifs unveiled three varieties of non-alcoholic aperitifs for the pre and post-dinner drinking occasion. Their latest release – a non-alcoholic take on the classic negroni cocktail – is the […]

Bacardi Limited Announces the Launch of Breezer in the UK

Bacardi Limited Announces the Launch of Breezer in the UK

Bacardi Limited announced the launch of Breezer, a lower-alcohol (4% ABV) Ready to Drink 250ml can perfect for summer daytime-drinking occasions with friends. Breezer will be available in Tesco from May in three distinctive, refreshing flavours that cater to all tastes – Blood Orange & Ginger; Strawberry, Cucumber & Mint; and Lemon & Elderflower. Recent […]

McCann Hong Kong Unveils Nescafé Mild Black Coffee with Ad Featuring Kenneth Tsang

McCann Hong Kong Unveils Nescafé Mild Black Coffee with Ad Featuring Kenneth Tsang

 McCann Hong Kong has released new work for Nescafé Ready to Drink (RTD) Coffee – the market leader and a time-honoured brand in Hong Kong. The campaign launched a new product in keeping with current wellness trends – Mild Black Coffee, a low calorie, sugar and milk free beverage. McCann Hong Kong’s campaign uses […]

Edinburgh Gin Launches Premium Ready to Drink Range to Suit Every Occasion

Edinburgh Gin Launches Premium Ready to Drink Range to Suit Every Occasion

Edinburgh Gin has launched ready-to-drink (RTD) formats in slimline cans (250ml). The range includes classic Edinburgh Gin pre-mixed with premium tonic water (6% ABV) and the best-selling Rhubarb & Ginger Gin Liqueur mixed with a fine ginger ale (5% ABV). This is a significant extension to the Edinburgh Gin range and is in response to […]

TricorBraun Provide Packaging For Ready-To-Drink Vodka Cocktail, The 1970

TricorBraun Provide Packaging For Ready-To-Drink Vodka Cocktail, The 1970

When Ikeda Feingold needed a packaging partner to bring a family cocktail tradition to life, her search led her to rigid packaging leader TricorBraun. Feingold’s product, The 1970, is an original, ready-to-drink vodka cocktail based on a family recipe since 1970 made with 19 exotic fruits, spices and botanicals and is 70 proof, thus the […]

PB Creative Gets into the Party Spirit with Refreshing Take on Ready-to-Drink Cocktails

PB Creative Gets into the Party Spirit with Refreshing Take on Ready-to-Drink Cocktails

Single or double? A little tonic or up to the top? When it comes to mixing the perfect highball, we all know just how we like it. While cocktails-on-the-go are a great stopgap, they lack a certain bespoke sparkle. So, what can be done to move on from the ubiquitous one-size-fits-all version? FMCG trade magazine […]

Coca-Cola Brews Up Big Plans for US Ready-to-Drink Coffee Category

Coca-Cola Brews Up Big Plans for US Ready-to-Drink Coffee Category

Coca-Cola North America is brewing up a multi-brand strategy to compete more aggressively in the piping-hot cold coffee category. Early 2017, the company will roll out a range of diverse yet complementary ready-to-drink (RTD) coffee offerings. Gold Peak, a billion-dollar iced tea brand in the U.S., will introduce two flavours of both cold-brew coffees (Salted […]