Mullin’s approached Simon Pendry Creative to redesign their range of premium Irish ice cream, taking it from ‘tired and old fashioned’ to a fresh and contemporary brand. Mullin’s has a long and proud history, so Simon Pendry Creative respected the brand’s tradition and visual equities, and gave them a fresh new edge.Mullin’s use only locally […]
Leading UK premium cider brand, Aspall, have partnered with global brand-led creative agency BrandOpus to develop a new brand strategy and visual identity. The rebrand aims to elevate Aspall within the category as the cider of sophistication. “Using symbolism to drive meaning, we wanted to create a more premium and contemporary look and feel that […]
Echo Falls has unveiled a redesign across its entire portfolio, alongside new brand positioning intended to recruit younger shoppers and expand the category. The £135m brand from Accolade Wines has given its collection a fresh look, with a modern and sophisticated design incorporating a new ‘waterfall’ asset. Created to stand-out on shelves, the designs will complement […]
Transforming YAU from a generic Hong Kong craft beer brand into a boldly unique hyper-local expression that embraces the playful absurdities of Hong Kong life.
The Design Bridge Singapore Studio shares details of the team’s striking transformation of the craft beer brand YAU from Hong Kong, which has ignited new appeal in the competitive craft beer market. The vibrant new branding draws on witty Hong Kong colloquialisms, and a collaboration with local illustrators Brainrental, rooting the brand firmly within local […]
Brand design agency Vault49 today unveils a new design for Sol packaging in global markets. Inspired by Sol’s Mexican heritage, Vault49 used handcrafted artisanal elements to tell the brand’s rich and colorful history while elevating Sol’s iconic sun symbol as a vibrant beacon for positivity. Positive energy Sol approached Vault49 after a separate redesign in […]
Drinks design specialist Denomination creates a brand and packaging identity for Quinta da Pedra Alta’s new white Port – Pedra No 3 – giving the classic beverage a 2020 makeover and making it relevant to today’s consumers. For many years, Port has been seen as being all about tradition. Something to be consumed straight up […]
Yoplait’s premium yogurt brand Liberté has undergone a stylish redesign. Available now, the new look calls out the natural ingredients and luxurious, thick texture in each pot. Rich in protein and free from artificial sweeteners and preservatives, Liberté is created with two simple ingredients – milk and microbiological yogurt culture. The new on-pack stamp demonstrates […]
Belmoca, the Belgian coffee producer, has relaunched its flagship Belmio capsule brand across Europe with a vibrant, distinctive new identity created by global independent branding and innovation agency Dragon Rouge. The new Belmio brand highlights Belmoca’s aroma guard that ensures freshness remains in the coffee capsules, and differentiates it from the competitive set. Belmoca was […]
Free-From Bakery category leader Genius Gluten Free has launched a new brand identity across its popular range, with design from London-based B&B studio. As the Free-From category moves further into the mainstream, B&B studio has reasserted the brand’s position as an established industry leader with a refreshed identity, now being rolled out in the UK […]
Denmark-based studio Kontrapunkt has redesigned the packaging for Carlsberg’s Black Gold pilsner. The new packaging nods to the brand’s historic Black Gold bottles, with more saturated black and golden colours than the previous design. Kontrapunkt has also added a black top cap to the packaging to help the beer stand out on the shelves. “From the […]