On the heels of its current “Bursting with Life” ad campaign, Del Monte continues to bring to life its brand positioning by reestablishing the role of its packaged fruits, vegetables, and tomatoes in contributing to a healthy lifestyle. For the first time in more than 25 years, Del Monte Brand has updated its packaging and […]
B&B studio has rebranded Jealous Sweets, establishing a link between the name and the look, which is now anchored by a magpie and a changeable jewel icon. The product is a jelly sweet aimed at adults, containing natural fruit juices and no gelatine, artificial colours or flavours. B&B studio creative partner Shaun Bowen says, ‘The […]
JKR has designed new packaging for Islay single malt whisky Laphroaig. The consultancy created the designs following conversations with the Friends of Laphroaig, a community of fans of the whisky who interact with the brand online, as well as each ‘owning’ a square foot of land on Islay. Michael Cockram, senior global marketing director for […]
Retailer Waitrose says it is aiming to halve the amount of packaging it uses by 2016. The supermarket says it will aim to use 50 per cent of material compared to 2005 – cutting out nearly 100 tonnes of packaging each year. It has unveiled three packaging redesigned which aim to help it achieve its […]
Perkins Restaurant & Bakery announced a remodeling initiative that will be seeded in more than 20 corporate locations during the first half of 2013, with franchise restaurants to follow shortly thereafter. The culmination of extensive research conducted across the country, Perkins remodel package, developed by Louis+Partners Design out of Akron, Ohio includes both external and […]
Juicy Water, the refreshing drink made from fruit and spring water, will be hitting shelves from April with a brand new look. Formerly known as This Water, Juicy Water retains the great refreshing taste but with eye-catching new packaging, making it the perfect choice for a summer thirst-quenching drink. The new look was designed by […]
Family and Friends has created the look for a new Warburtons snack range Escapes in a bid to enhance the brand’s ‘better for you’ credentials. Family and Friends was appointed alongside strategic consultancy The Tulip Partnership and commissioned to rethink the brand proposition, undertake consumer research, name the range and develop a new look. Family […]
Velvet Ice Cream lovers will soon see a brand new look on their favorite ice cream. Velvet has redesigned a fresh, new appearance for its ice cream packaging, which is rolling out to grocery stores and other retail outlets this week. Velvet fans will find that the new cartons continue to feature the same great […]
Convenience store chain 7-Eleven has updated its coffee concept with redesigned coffee cups, napkins and plastic bags. The International chain approached design agency BVD in the summer of 2012, to redesign its coffee concept and the new identity was implemented in Sweden at the end of the year. Speaking about the redesign, Rikard Ahlberg, Senior […]