Food Has a Makeover in Big Bazaar’s Ode to Food Campaign

Food Has a Makeover in Big Bazaar’s Ode to Food Campaign

Big Bazaar has been a preferred destination for food, staples and grocery for over 15 years. It has been serving millions of people walking into its stores across country every week. Now with Indian consumers undergoing massive change in their lifestyle and shopping, Big Bazaar has taken the onus of reflecting this beautiful change, which […]

Patrón Help You Find the Perfect Cocktail Using Your Amazon Echo

Patrón Help You Find the Perfect Cocktail Using Your Amazon Echo

Are robots the new bartenders? Maybe not, but Patrón tequila is launching a web platform called Patrón Cocktail Lab that’s aimed at making at least part of the drinking process digital and eventually making buying a bottle of tequila as easy as turning on your Amazon Echo. Patrón Cocktail Lab is initially launching with 168 […]

Morrisons Match Food to Football Fan Emotions

Morrisons Match Food to Football Fan Emotions

Morrisons has cooked up and released a series of recipes designed to help football fans get through the emotional rollercoaster of this summer’s Euro 2016 tournament. The dishes have been developed by the supermarket to accompany the feelings of Celebration and Comfort – the likely emotions that will be felt by home nation football fans […]

Serviceplan Group Create “The Daily Catch” For METRO

Serviceplan Group Create “The Daily Catch” For METRO

There is a saying in England that goes ‘Yesterday’s news is tomorrow’s fish and chip paper’. Indeed, wrapping produce in paper used to be common practice in fish markets across Europe. Perhaps the creatives at Serviceplan Group had this old adage in mind when they created their brilliant new campaign “The Daily Catch”, for wholesale […]

Asda Launches First Taste of James Martin Partnership

Asda Launches First Taste of James Martin Partnership

Following the announcement of Asda and James Martin’s collaboration in April, Coronation Street viewers will get their first taste of the partnership on June 8. Barbeque is a 40-second spot that launches four summer-themed adverts that will be released in quick succession over the coming month. It sees James Martin enjoying a rare moment of […]

NTUC FairPrice is Here to Make Lives Better in New Brand Campaign

NTUC FairPrice is Here to Make Lives Better in New Brand Campaign

Singapore’s largest supermarket chain, NTUC FairPrice, has launched its latest campaign to introduce its new brand tagline – ‘Here to make lives better’. Working with TBWA\Singapore, the co-operative of the National Trades Union Congress (NTUC) aims to convey its social mission of improving the lives of its customers, employees, and the overall community. The new […]

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