ALDI is known for everyday groceries, special buys and low prices, however ALDI isn’t known for its fresh offering. Using a simple, direct and irreverent tone, ‘So Fresh’ pays a musical tribute to ALDI’s high quality range of fresh fruit, and veggies. Five original tracks, each from a different musical genre (pop, psychedelic rock, reggae, […]
Starbucks is boosting its digital sales in China through an online store on Alibaba-owned Tmall, selling gift cards, coffee vouchers and personalised e-cards. The store will give Starbucks an extension of its loyalty scheme in China, which the retailer believes will be its biggest international market in 2016, according to Investor’s Business Daily. For Alibaba […]
Marks & Spencer is launching a through the line campaign to support its festive food range. Created by RKCR/Y&R, it features a series of films that continue with the ‘Adventures In’ theme and aim to make Christmas magical by highlighting the range of exciting food that M&S offers for every special Christmas occasion. The campaign […]
Reflecting the evolving needs of today’s consumer and the increased desire for more good- and better-for-you choices on-the-go, PepsiCo announced the launch of a new, state-of-the-art food and beverage vending initiative called “Hello Goodness.” Debuting December 14, at the Beverage Digest Future Smarts Conference in New York City, the vending unit offers good- and better-for-you product […]
“I’ll tell you my secret,” said Frank Ottomanelli, 71, holding up a freshly cut veal shank behind the counter of his family’s storied New York deli. “Red meat and wine.” Then, after imparting this wisdom for a long and productive life, he brandished his father’s old carving knife and talked about the famous lamb sausage […]
The Co-operative Food launches its Christmas TV campaign. The 60-second commercial demonstrates that there is a lot more to The Co-op than just essentials. And the story shows Co-op’s good food as the catalyst to spreading goodwill this Xmas. The commercial, entitled ‘Ice’, opens with a young man and his flatmate preparing for a Christmas […]
While the majority of the Black Friday frenzy has shoppers scrambling for discounts on electronics and clothing KitKat has cleverly weaved itself into the fold with a new ad which taps into the consumerism and exhaustive nature of the day. Created by J. Walter Thompson London, the new KitKat ad adopts one of the universal […]
Calais Wine, the largest dedicated wine warehouse in Calais, has created an online calculator showing people how much they need to buy to cover the fuel costs of their trip to Calais with wine savings on UK supermarket prices. The calculator asks people to enter their postcode, the current price of petrol and the average […]
Following Taxi Studio’s successful redesign of Budgens’ fresh produce range earlier in 2015, the design agency were tasked to deliver Christmas packaging and POS to their 150 UK stores. Taxi were briefed to deliver packaging and POS that communicated a special, indulgent and luxurious taste experience across the retailer’s Christmas lines. Creative had to offer […]
McDonald’s is shaking up its value play with McPick, which will allow diners to pick two items for $2, and will eliminate the Dollar Menu & More. McPick will roll out between Jan. 4 and Feb. 8 with four choices: McDouble, McChicken, small fry or mozzarella sticks. Customers will be able to pick two of […]