To help Tesco become the destination supermarket for Valentine’s Day, BBH has created an online campaign that sees a psychotherapist match-make shoppers based on the contents of their shopping baskets. For many, Valentine’s Day feels like a retailer event awash with the same offers, targeted at the same people: couples. Tesco are talking to everyone […]
The Co-operative’s reputation for creative design that sells on-shelf continues to grow with its latest challenge to convention; a wine label design that wouldn’t look out of place on the shelves of a comic book store. Equator Design’s creative team is the inspiration behind The Co-operative’s Truly Irresistible Grecula Wine. The 2014 Greco features a […]
A detailed study into the costs and calorie counts of pizzas at the UK’s main pizza chains and supermarkets has revealed that takeaway pizzerias are charging up to nine times the price for an equivalent product purchased from a supermarket or made from scratch. The investigation also highlighted the high calorie load of pizzas from […]
Indian Motorcycle, America’s first motorcycle company, announced it has joined forces with the Jack Daniel Distillery to create the Limited Edition Jack Daniel’s Indian Chief Vintage motorcycle. The partnership brings together two of America’s most iconic brands that share a mutual commitment to independence, originality and American craftsmanship that dates back more than a century. […]
ALDI has launched the first major campaign push in Australia for its liquor range, via long-term partner BMF. The campaign uncovers ALDI’s best kept secret yet, its outstanding range of beer, cider, wine and spirits. The range surprisingly ticks all the boxes: low price, great quality and plenty of awards to prove it. Ali Tiling, […]
Award-winning branding agency, Coley Porter Bell, has revamped the look and feel of the Tesco ‘Free From’ range. The work is set to roll out next week and aims to modernise the brand. Coley Porter Bell was tasked to create a design that communicates the message that the ‘Free From’ range is free from compromise. […]
Starbucks launched a new digital music experience with leading streaming music service Spotify, allowing Starbucks Mobile App customers to immediately discover music playing overhead in Starbucks stores, save Starbucks-curated songs to a playlist on Spotify and listen to Starbucks music anywhere they go on Spotify. This first-of-its-kind music experience reaches customers at more than 7,500 […]
Fuller’s is beating the January blues with a new print and outdoor campaign created by advertising agency The Corner. The London-based brewer’s ‘January Ale’ ads launch January 8, and play on the January sales offered by most retailers, blocking out the ‘S’ in sale with a bottle of London Pride beer. The campaign imitates iconic sale […]
ALDI is known for everyday groceries, special buys and low prices, however ALDI isn’t known for its fresh offering. Using a simple, direct and irreverent tone, ‘So Fresh’ pays a musical tribute to ALDI’s high quality range of fresh fruit, and veggies. Five original tracks, each from a different musical genre (pop, psychedelic rock, reggae, […]
Starbucks is boosting its digital sales in China through an online store on Alibaba-owned Tmall, selling gift cards, coffee vouchers and personalised e-cards. The store will give Starbucks an extension of its loyalty scheme in China, which the retailer believes will be its biggest international market in 2016, according to Investor’s Business Daily. For Alibaba […]