Seymourpowell reinvigorates iconic global beer brand Miller Genuine Draft with identity and packaging refresh

Molson Coors brand, Miller Genuine Draft, launches global rebrand with sleek and sophisticated new identity. Seymourpowell create a premium brand image through a simplified and sharpened Miller Genuine Draft identity to connect with brand-savvy demographic

Seymourpowell reinvigorates iconic global beer brand Miller Genuine Draft with identity and packaging refresh

Strategic design and innovation agency Seymourpowell can reveal the details of its global rebrand for the Molson Coors beer brand, Miller Genuine Draft, which sees the beer company unveil a revitalised identity and a more premium offering for one of the United States’ most popular beers. The new livery is launching across 50 global markets, […]

Seymourpowell unveils design for Silent Pool Rose Expression gin, the first of the Distiller’s ‘Expressions Series’

Seymourpowell extends Silent Pool Distillers portfolio with Limited Edition Rose Expression

Seymourpowell unveils design for Silent Pool Rose Expression gin, the first of the Distiller’s ‘Expressions Series’

Strategic design and innovation company Seymourpowell has launched its design work for the latest Silent Pool gin product, the Rose Expression, part of the Distiller’s new ‘Expressions Series’. Continuing their long-standing partnership with the leading gin brand, Seymourpowell has unveiled the design of the special edition bottle and branding, which captures the essence of this […]

Lucozade Ribena Suntory Puts Recycling at the Front of Bottle Redesign

Lucozade Ribena Suntory Puts Recycling at the Front of Bottle Redesign

Lucozade Ribena Suntory announced an ambitious redesign programme for its best-selling 500ml Ribena bottle. This is the company’s latest move to ensure its packaging is fully recyclable within the UK’s current recycling infrastructure. The redesign is an exciting opportunity for Lucozade Ribena Suntory to enhance Ribena’s brand equity in consumers’ minds as a forward-looking brand. […]