When it comes to food, love knows no boundaries. Which is why on Valentine’s Day in 2017, Tiger Beer and BBDO created this video as a cheeky expression of the love affair between the two icons, and more importantly, a celebration of the brand’s love for street food. The video was inspired by a fan’s […]
For the first time, Singapore’s Ministry of Communications and Information is launching a Lunar New Year Kung Fu series, ‘Kungfu Fighter, Hidden Sugar’, that reminds us to eat in moderation this festive season. In support of the Let’s Beat Diabetes campaign, the action-packed series takes an innovative multi-platform approach to reach the masses. Released on […]
Carat APAC recently launched a content-led campaign for Mondelez International’s Philadelphia Cream Cheese with its first-ever pop-up café in Singapore. Within the first week of its launch, the “Heavenly Inspiration” campaign reached over two million Singaporeans on social media, delivered over 10,000 likes and comments and generated over 250 unique posts. The campaign was kick […]
The festive season has always been a time for reunion, where friends and family come together to connect and bond with the ones who matter. While many Singaporeans look forward to the Christmas and New Year celebrations, some choose to spend the festive period away from home, taking advantage of the longer holiday break, with […]
Singapore’s finance workers are the most likely to be found eating at their desk, new data reveals. The sector is responsible for 60% of on-demand food delivery service Deliveroo’s corporate orders, with the Tech sector, Law, then Consulting, next likely industries to eat at the office. The insights were revealed to celebrate the launch of Deliveroo […]
How would you like to get paid for doing nothing except drink beer? If this sounds like your dream job, Carlsberg Singapore wants you. The Danish beer brand is currently hiring a beer taster as part of its ‘If Carlsberg Did…’ campaign. In return for sampling its brew, you’ll be handsomely compensated with a whooping […]
The skies were filled with red boxes of happiness as remote-controlled #CokeDrones took flight, dropping off refreshment and words of encouragement to more than 2500 guest workers around Singapore. The project, conceptualized by Ogilvy & Mather Singapore (O&M) for Coca-Cola Singapore and supported by non-profit organization Singapore Kindness Movement (SKM), delivered thousands of cans of […]
Typically, take-away sushi is packed in uninspiring plastic boxes—as a wonderful exception to the rule, Singapore-based agency Kinetic has created a refreshing and colorful packaging for “Maki-San”, the city’s “first ever fully customizable sushi store”. At this innovative restaurant, customers would be able to choose exactly what goes into their Japanese rice rolls—to reflect this […]
Southeast Asian retailer and franchise partner Andy Chaw, owner and operator of Star360 Group, is scheduled to open the first Krispy Kreme doughnut shop in Singapore on Saturday, October 12, 2013. Located in Singapore’s famous Tangs Orchard Basement 1, the new 1,200 square-foot doughnut cafe is the first of 15 stores expected to open in […]
Johnnie Walker – in partnership with Vodafone McLaren Mercedes driver Sergio Perez and two-time world drivers’ champion Mika Häkkinen – launched a global free ride home programme as part of its Join the Pact responsible drinking campaign. Ahead of the 2013 Formula 1 Singapore Grand Prix, the Johnnie Walker brand announced its ambition to gather a further […]