Mars Wrigley launches Skittles Giants across the UK – a larger-than-life, softer-centred version of its much-loved original fruit candies – with brand and packaging identity by Straight Forward Design. Skittles, which first came onto the market in 1963, has a strong core range and is enjoyed by millions of people all over the world. This […]
For several years now, Skittles has given up its iconic rainbow to celebrate Pride, showing support with limited edition products and packaging that is stripped of all colour. This year, to coincide with the Vancouver Pride Festival beginning on August 2nd, Skittles unveiled an interactive installation to celebrate and support the community. In partnership with […]
London brand and packaging design agency Straight Forward Design spearheads a new campaign for Skittles to mark Pride 2019. Throughout June and July, Pride events celebrating equality and inclusivity take place up and down the country. And for the past two years, Skittles has ‘given up’ its iconic multicoloured candies and packaging, ‘because during Pride […]
In 2019, instead of running a 30-second ad during Super Bowl LIII, SKITTLES is creating the first-ever commercial performed as a live Broadway musical. “Skittles Commercial: The Broadway Musical” is written by playwright and Pulitzer finalist Will Eno in partnership with DDB Worldwide. The 17-member cast, led by a soon-to-be-announced celebrity, will perform the show one time […]
Two of the most quintessential aspects of the holiday season are ugly sweaters and candy. In 2018, Target and Walmart are coming in clutch for merrymakers and sugar-lovers alike, by taking the liberty to combine the two. Whether you’re looking to get in the holiday spirit, or if you simply want to give the gift […]
During Pride, only one rainbow truly matters. That’s why Skittles are once again showing their support to the LGBTQ+ community by giving up their famous rainbow so Pride’s rainbow can take centre stage. In their latest campaign from adam&eveDDB, the Mars, Incorporated-own brand will give up their rainbow in a number of different ways […]
Skittles and DDB have managed to come up with a new twist on Big Game advertising hype: the “most exclusive Super Bowl ad ever.” The candy brand swears that it’s made a “real, multimillion-dollar Super Bowl ad,” featuring a celebrity, that’s on par with the sophistication of its previous Super Bowl ads, but will […]
A playful new Skittles ad for Super Bowl 51 sees a love-struck teenager inadvertently feeding Skittles his beloved’s family (and a few unexpected house guests!). The 30-second ad is Skittles’ take on a love story. It features a hopeless romantic trying to woo his crush from outside her window, with the help of Skittles. He […]
What do you do to get ready for the Big Game? Snickers and Skittles want to know. The Official Sponsors of Super Bowl LI have teamed up with legendary coach and ESPN analyst Herm Edwards for the Almost Game-Time Show – the Super Bowl pre-game show where fans are the stars. The campaign by creative […]
Mars, Incorporated announced their plans to combine Mars Chocolate and Wrigley segments to create Mars Wrigley Confectionery. Mars Wrigley Confectionery will include some of the world’s best loved brands in Chocolate (Snickers, M&M’s, Dove, Galaxy, Maltesers, Twix), Gum and Mints (Doublemint, Extra, Orbit, 5, Altoids, Lifesavers), and Fruity Confections (Skittles, Starburst). Martin Radvan, current Global President of […]