Forget fancy restaurants, Michelin-Star menus and app-driven deliveries, it’s simple foods that make the best memories for time spent with friends or family. That’s the theme of Taste Bud Memories, a social experiment that fuelled a campaign for grocery chain, K-Market, conceived by hasan & partners. K-Market surprised groups of people by serving them […]
Kellogg’s Southeast Asia launched a heart-warming social experiment to celebrate hard-working moms and their kids’ appreciation for them, for Mothers’ Day in Thailand on Sunday 12th August. The video, by J. Walter Thompson Singapore, has already garnered some 1.3 million Facebook views via the Kellogg’s Thailand page and KOL’s. Based on research conducted by Kellogg’s, […]
A new campaign for a beer founded by a beverage giant and a media company is taking the utility of its brew to the next level in a new campaign. In October of 2016, AB InBev and Vice joined forces to create a new beer in the US, Old Blue Last (OBL), named after the […]
Heineken has launched a new social experiment, titled ‘Generations Apart’, as part of its Open Your World campaign created by Publicis Worldwide India. The experiment addresses the communication gap between parents and their sons/daughters, a social norm prevalent in India, and one that resonates worldwide. The new ‘Generations Apart’ film uses parents’ traditional career expectations […]
The repeal of Net Neutrality is a hot topic in America, but it can be difficult to understand. That’s why the Burger King brand is releasing an eye-opening video called Whopper Neutrality which replicates scenarios that show the potential effect of the repeal of Net Neutrality. The recent repeal of Net Neutrality means that internet […]
Heineken debuts the brand’s latest “social experiment” to encourage consumers to “cross their borders,” with their digital video, “The Guest of Honor.” On March 11, Heineken hosted a one-night only production at New York City’s famed The McKittrick Hotel, where unsuspecting attendees were invited to a play, soon to find out that they weren’t just […]