“What is in my hamburger?” “What part of the chicken is a Chicken McNugget?” “Why are the fries so good?” McDonald’s USA will answer these questions and more from customers, fans and food skeptics through a multifaceted effort called “Our Food. Your Questions.” Starting October 13, the company invites people to submit their food questions […]
A new study revealed how the UK’s 100 biggest FMCG brands rank on social media – identifying that competitor brands are outshining top selling brands, by shifting the focus from sponsored pages and like ads, to promoting and boosting individual pieces of content. The research found that only one brand (Pepsi MAX) is a top […]
Rowan Atkinson is back as Mr Bean in a new TV ad from Snickers. The latest ad from AMV BBDO‘s ‘You’re not you when you’re hungry’ campaign shows a kung-fu expert turning into the hapless Bean when he hasn’t had his fix of Snickers. The 60-second spot aired for the first time in the U.K. […]
Halloween is the time of year where masks are worn and people enter new worlds of discovery – and Dos Equis is here to heighten those senses even further by helping fans explore their more interesting side. Dos Equis launched the brand’s 2014 Masquerade program with incredible parties, virtual reality experiences, a national contest and […]
Several brands have responded to Apple’s #Bendgate scandal, but so far, Kit Kat seems to be leading with arguably the best response with this tweet, which has garnered 6,400 retweets and counting. Kit Kat posted a photo of their famous chocolate-covered wafer biscuit snapping neatly in two, with a simple caption that reads “We don’t […]
Smirnoff Vodka is bringing a zesty new twist to the vodka category with the launch of its latest innovation, Smirnoff Sours. The first of its kind, Sours packs a flavorful punch into every shot that is sure to awaken taste buds. Available now, the groundbreaking flavor portfolio features three intensely-tangy variants – Green Apple, Watermelon and Fruit […]
In celebration of America’s favorite beverage on National Coffee Day, Orbit gum is bringing a just brushed clean feeling to the masses. Orbit gum, made by Wrigley, a subsidiary of Mars, Inc., has teamed up with one of comedy’s rising stars, Jay Pharoah, to deliver one million pieces of sugarfree gum nationwide on Monday, September […]
With one sip of the delicious taste of Diet Coke, a long commute can feel like an urban adventure, and that unexpected Friday afternoon meeting might as well be an impromptu party. Since 1982, Diet Coke fans have been turning to the no-calorie sparkling beverage because they love its taste. And now, they can see […]
As part of a licensing relationship with Girl Scouts of the USA, Nestlé Nesquik launches new Nesquik Girl Scouts Thin Mints and Nesquik Girl Scouts Caramel Coconut flavours. The limited-edition product is on store shelves now and retails for $1.99. These new Nesquik Low-fat Chocolate Milk beverages combine low-fat chocolate milk with two of the most […]
Thanks to a new pilot from Anheuser-Busch running exclusively on Facebook, adults 21 and older in Denver and Chicago – and soon, the rest of the country – will be able to easily give their friends the best gift of all: beer. Bud Light Birthday and Buds for Buds debut September 9, with people on […]