Cadbury Sweetens Aussie Palates With Facebook-Powered Vending Machine

Cadbury Sweetens Aussie Palates With Facebook-Powered Vending Machine

A Facebook-powered vending machine dubbed The Joy Generator is selecting chocolate based on Australian consumers’ likes and interests and then dispensing bars of confectionery, in a stunt for Cadbury. The Joy Generator enables users to log in to their Facebook profile via the machine, which selects and dispenses a free bar of chocolate matched to […]

Heineken Launches Digital ‘Compass’ to Inspire Discovery in Cities of the World

Heineken Launches Digital ‘Compass’ to Inspire Discovery in Cities of the World

Heineken has unveiled @wherenext, a revolutionary new digital experience part of the fully-integrated global campaign, ‘Cities of the World’. The Twitter-based @wherenext service aims to help consumers explore new experiences of their cities, using a brand new and innovative social tool. The digital experience of the ‘Cities of the World’ campaign marks a milestone in […]

Nando’s on Top When it Comes to Social Media

Nando’s on Top When it Comes to Social Media

Casual dining restaurant Nando’s has topped the very first Food and Beverage Social Media Benchmark from eDigitalResearch with more followers on both Facebook and Twitter than any other food and beverage brand. Nando’s have nearly 3million followers on Facebook – over 1.4million more than second place TGI Friday’s. eDigitalResearch found that Nando’s run a creative […]

Pepsi Quenches Consumer Thirst For Fun With Real. Big. Summer.

Pepsi Quenches Consumer Thirst For Fun With Real. Big. Summer.

After a long wait, summer is finally here and everyone is looking to make this summer bigger and better than ever… Pepsi couldn’t agree more. To kick-off the season and ignite the fun at summer’s hottest destinations, Pepsi is giving consumers unparalleled access to experiences and events with the “Real. Big. Summer.” campaign. The brand […]

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