Re:Nourish, the soup pioneers with a passion for health, is launching its new ‘We’ve got the bottle’ campaign to disrupt the soup category and revolutionise the way consumers enjoy their lunch break. Timed to coincide with the launch of its two new soups flavours, ReNew and Protect, the brand’s first major advertising campaign will see a series of bold outdoor […]
Heinz, the iconic global food brand, is celebrating its 150th anniversary in 2019. As part of the year long celebrations, Jones Knowles Ritchie, the design-led creative company, were asked to mark the occasion with a series of designs to commemorate this momentous occasion. Despite its place in kitchens far and wide, few know the unique […]
Glorious has launched a new range of street food soups with design by Nottingham based brand and packaging specialist Pure. As a brand, Glorious changed the notion of soup from a winter warmer into a taste exploration with recipes inspired by ingredients and flavours from around the world. The new range sits perfectly with the […]
When bad weather strikes it seems that UK shoppers turn to comfort food and bird feed. According to the latest figures from IRI, a leading provider of big data and predictive analytics for FMCG manufacturers and retailers, in the w/e 3 March 2018, consumers spent £15.4 million on soup in supermarkets – the equivalent of […]
Campbell’s Soup has rolled out a soup truck during Hong Kong’s cold spell to raise money for charity and boost brand awareness. Visitors are able to customise their own Campbell’s Soup tin as part of the brand’s “Soup your style” campaign. The truck is offering six different flavours of soup to encourage people to warm […]
Campbell Soup Company has collaborated with Disney and Lucasfilm to launch a new series of Star Wars themed soup labels. To celebrate the alliance, Campbell’s also announced a surprise for New York Comic-Con attendees and residents – a new Star Wars inspired “canstallation” structure, which was stationed on the streets of New York to celebrate […]
Many people are trying to eat more veggies in an effort to live a healthy and wholesome lifestyle. It’s recommended that we should consume 3-5 servings of vegetables per day, but that can be difficult. Progresso’s passion for making it easy and fun to eat more vegetables inspired them to create Good Natured soups with […]
Built on the belief that truly satisfying food is the product of passion—for the ingredients, for how it’s made, and for those with whom you share it—Progresso has held a place in American hearts and kitchens for over a century. Launching this soup season, Progresso teamed up with Hornall Anderson to redesign their brand and […]
Stock cube maker Knorr has unveiled a new look and inked a sponsorship deal with Come Dine With Me as part of a £2.7m push to highlight the core values of the brand. TV idents will be shown during episodes of the popular Channel 4 show and the initiative will span digital, PR and in-store […]
Baxters has launched a new campaign celebrating the big and bold flavours of its food range. The print and TV work is set in a quirky, offbeat world and introduces the audience to the outstanding flavours of Baxters, by showing two woman dwarfed by beautifully shot ingredients. The work is the first by RKCR/Y&R for […]