http://www.youtube.com/watch?v=G-61DdGD0JY#t=0 Andrés Iniesta who memorably scored Spain’s winning goal in the 2010 FIFA World Cup Final, will be featured in the new Powerade campaign “There’s Power in Every Game.” Through the campaign, Powerade, the official sports drink of the 2014 FIFA World Cup will tell the stories of footballers who have overcome adversity to lift […]
http://www.youtube.com/watch?v=9g9wXBkdWEg Actress and singer Anna Kendrick has racked up an impressive string of triumphs: Oscar, Golden Globe and Screen Actors Guild nominations for her performance in “Up in the Air;” a starring role in the hit film “Pitch Perfect;” and most recently with her 2013 triple-platinum single, “Cups.” But she will never get the chance […]
In an auspicious twist of fate, and months before the Seattle Seahawks hit the NFL playoffs, Seattle’s Hilliard’s Beer crafted a one-of-a-kind, seasonal pale ale in tribute to Seattle’s famous “12th Man” fan base. Now, as the Seattle team preps for what the franchise hopes to be their first Super Bowl victory, Hilliard’s Beer is proud […]
On Sunday, February 2, teams from Seattle and Denver won’t be the only ones trying to go all the way at Super Bowl XLVIII. On game day, Coca-Cola will tell the story of a small but determined high school football player who earns the confidence of his team when he gets the game-time opportunity of […]
Newcastle Brown Ale is seeking to gain a slice of the Super Bowl advertising action without the hassle and expense of actually commissioning an ad and buying screen time – by firing up a tongue-in-cheek caricature of some of the bloated real-life offerings the game provides. The Heineken owned brand has teamed up with Droga5 […]
http://www.youtube.com/watch?v=sNr1a-k3bwk It’s been 60 years in the making, but on Sunday, February 2, beloved M&M’S Brand character Yellow will finally get his moment in the spotlight. Today, Mars Chocolate North America announced that M&M’S will debut a new 30-second commercial in the first half of Super Bowl XLVIII about M&M’S Peanut, with Yellow taking the […]
As the official beer sponsor of the NFL, Bud Light aims to help make The Big Game one of the safest yet through the launch of a powerful new campaign that inspires fans to “Stay in the Game.” Bud Light is launching the “Stay in the Game. Drink Responsibly.” platform through an integrated campaign that […]
http://www.youtube.com/watch?v=n48_6SFRdfM&feature=youtu.be With less than one month until the start of the Sochi 2014 Olympic Winter Games, McDonald’s is launching a new social media campaign to connect fans from around the world with Olympic athletes. Supporters can send personalized messages and good luck wishes to their favorite athletes and teams competing in Sochi by using the […]
PepsiCo will present a free, three-day celebration of Super Bowl XLVIII and its hosts, New York and New Jersey, at Bryant Park in New York City. The food and beverage company today announced plans to transform a section of Bryant Park and offer the public complimentary tastes of unique, artisanal fare that features PepsiCo products […]
Dunkin’ Brands Group, the parent company of Dunkin’ Donuts and Baskin-Robbins, announced a multi-year marketing partnership with Liverpool Football Club (FC), one of the world’s most historic and famous football clubs, to support global expansion of the Dunkin’ Donuts and Baskin-Robbins brands. Under the agreement, Dunkin’ Donuts will become the official coffee, tea and bakery […]