Launching December 4, new research conducted by independent creative agency Initials has found alcoholic drinks consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands. The findings expose harsh truths established brands must […]
A survey published today reveals that 43 per cent of people – and 52 per cent of 36 to 45-year olds – eat less meat than they used to as the growing popularity of veganism gains momentum. The ‘Refuelling Rituals’ survey – unveiled by international customer experience and branding agency I-AM – also highlights the […]
For a while now it has been suggested that the nation was turning it’s back on tea in favour of coffee, which has undoubtedly soared in popularity in recent years, but this new report delves into the industry and concludes that the market is indeed changing but the future is definitely bright for tea. The […]
Sales of Italian delicacies and wines in the UK are up, despite a slowdown due to “Brexit effects.” Global sales of Italian food and wines are set to break the €40 billion mark, if growth continues to mirror the first eight months of 2018. Sales are up 9.1 per cent vis-a-vis 2017 for the sector, […]
Welch’s, a leading seller of Concord and Niagara grape-based products, shines a light on a frequently ignored shopper in America and it’s not who you’d expect. Launching on October 15, the marketing campaign “Tough as Grapes” will focus on a new audience of Gen X men with a tough and gritty look at how Welch’s […]
More people are choosing to order meals through delivery as longer and more irregular working hours coupled with busier home lives make finding time to prepare meals difficult, new research for Deliveroo has revealed. Analysis by consumer insights firm Morar HPI found that over the past six months the proportion of people ordering food for […]
There comes a time in every chocolate fan’s life when they must make a profound choice: Left TWIX or Right TWIX? By utilising cutting-edge facial feature analysis and a survey questionnaire, TWIX has finally uncovered the fundamental differences between Left TWIX and Right TWIX fans. The chocolate brand asked fans to ‘deSide’ if they […]
New research into UK shoppers’ attitudes towards free-from food and drink has revealed that younger consumers choose it as part of a healthy lifestyle choice, rather than due to allergies or intolerances. The study, conducted by research agency Future Thinking, questioned a representative sample of 2,000 Brits and found that almost half (43%) of 16-34-year […]
Budweiser is the brand that won the social media World Cup, according to data from MediaCom North. With the tournament over after France were victorious, it was the famous beer brand’s #ManoftheMatch content that saw it score with fans on social media. MediaCom North tracked engagement and sentiment on Twitter throughout the World Cup, ranking […]
Over 79% of the UK’s Generation Z snack more than once a day, making it the largest age group for demanding immediate snacking food according to the latest research by leading brand, packaging and innovation specialist Sun Branding Solutions. Generation Z (people born from the mid-1990s to the early 2000s, a larger section of society […]