Weight Loss and Diet Markets Not Lightening Up Anytime Soon

Weight Loss and Diet Markets Not Lightening Up Anytime Soon

Of the 108 million American dieters that make an average of four to five dieting attempts per year, approximately 83 percent favor do-it-yourself weight loss programs accessed from home (online or by phone), the use of diet books, or celebrity diet plans. A new report from research firm MarketData Enterprises, “The U.S. Weight Loss & […]

India is the World’s Fastest-Growing Chocolate Market, But For How Long?

India is the World’s Fastest-Growing Chocolate Market, But For How Long?

From dark chocolate to milk chocolate, the affordable little luxury that is chocolate powers a seemingly recession-proof market, unhindered by recent economic downturns. As the ultimate indulgence, chocolate appeals to a wide range of consumers creating a thriving market, particularly among the urban populations in India. India is the world’s fastest growing market for chocolates. […]

Tostitos: Men Are The Biggest Offenders Of Double-Dipping

Tostitos: Men Are The Biggest Offenders Of Double-Dipping

No bowl is safe with nearly half of Millennial men, ages 18-34, admitting to conducting the biggest party foul in the book: double-dipping. To celebrate National Chip and Dip Day on March 23, Tostitos, a leading brand from PepsiCo’s Frito-Lay division, conducted a survey with ORC International interviewing more than 1,000 Americans from Feb. 14-17, […]

Brazil is the New Market for Luxury Ice cream

Brazil is the New Market for Luxury Ice cream

While ice cream manufacturers may have previously targeted areas outside of the North of Brazil for luxury ice cream, latest research from Mintel reveals that times  – and locations for demand – are changing. Indeed, according to Mintel’s research, it is those in the North East who are currently the biggest consumers of premium ice […]

Soda Drinking Fizzles, Bottled Water on the Fast-Track

Soda Drinking Fizzles, Bottled Water on the Fast-Track

Despite their overwhelming popularity, carbonated soft drink consumption in the U.S. is slowly giving way to water drinking, particularly bottled water. Americans are gulping an average of 44 gallons of soda per a year, representing a 17 percent drop from peak soda consumption averages in 1998. Over the same period, the average amount of water […]

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