Subway is rebranding its classic cookie sweet snack product across EMEA with a new design created by its agency Above+Beyond. The new EMEA Subway Cookies identity takes traditional patterns and typography to give the product a joyful and colourful look. Above+Beyond’s work on the new identity started with creating a typographic “COOKIES” logo-marque. The agency […]
Veganuary 2020 is set to be a record-breaking month for meat-free eating, and Subway wants its customers to know that there’s a Meatball Marinara to suit everyone’s taste. The new Meatless Meatball Marinara Sub launches at the same time as the new decade, with a campaign by Above+Beyond celebrating the freedom that non meat-eaters will […]
In its latest TV ad, Subway heads to Naples, the home of the pizza, to test out its subversive new Pizza Sub on the city’s pizza traditionalists. Above+Beyond’s new TV ad, made in documentary style, purports to capture the reactions of Neapolitan pizza purists – some furious, some bemused, some in total disbelief – as they […]
Subway and Above+Beyond have launched a new campaign reminding the world that you can always get exactly what you want at Subway. The campaign, which will run across the UK & Ireland, kicks off with a TV ad which depicts the set of a Subway commercial being interrupted by a group of masked invaders to shut […]
Mixing a little bit of love with humour, Subway is inviting its customers to fall in love with lunch again, via a new tongue-in-cheek campaign created by J. Walter Thompson Sydney. Believing its customers were becoming complacent about their lunch choices, Subway set out to showcase all its fresh new flavours, new sauces and seasonings, […]
To promote its new festive menu, Subway has added a little flavour to its Christmas campaign, unveiling a new range of saucy baubles for die-hard condiment lovers (disclaimer: the range is a work of fiction). With varying degrees of expression and thought, decorating the Christmas tree is a staple Christmas tradition across the UK. From angels to […]
ShareIQ, an earned media performance platform for brands, has announced an analysis of social media engagement by the top chains in the hyper-competitive fast food space. The study revealed the data and insights shaping the social media food fight in the heated US $200 billion quick service restaurant (QSR) industry. The brands examined are a […]
McCann London is inviting workers to dump their boring homemade sandwiches in favour of something more exciting from Subway’s extensive lunchtime range, including the new Rotisserie-style Chicken Sub. In the ad shot by Max Sherman at Blink, a young office worker sits outside a Subway store staring in. As he enviously watches people inside eating […]
Subway, one of the world’s largest restaurant chain, is rolling out the Subway Fresh Forward design, transforming every aspect of the customer experience. Subway engaged FRCH Design Worldwide to design a distinctive and welcoming space. A bright new colour palette, inspired by fresh vegetables, and the new Choice Mark serve as a focal point in […]
Integrated creative agency McCann London is promoting the Salad range at Subway stores. An office worker breaks free from the monotony of her daily routine with the help of a Subway stores Salad, in a new TV commercial for submarine sandwich chain Subway created by McCann London. In the spot, directed by Max Sherman at […]