Subway, one of the world’s largest restaurant chain, is rolling out the Subway Fresh Forward design, transforming every aspect of the customer experience.
Subway engaged FRCH Design Worldwide to design a distinctive and welcoming space. A bright new colour palette, inspired by fresh vegetables, and the new Choice Mark serve as a focal point in the new space.
“We’ve created a modern design that gives our guests choices – from how they order, to how they pick up their food, to how they enjoy their meal,” said Trevor Haynes, Vice President of Operations at Subway. “The reactions from our guests, our franchisees and the Sandwich Artists has been incredibly positive.”
- Digital: Self-order kiosks in select locations, digital menu boards and, as always, Apple and Samsung Pay options. Guests enjoy a speedy Subway experience with a separate food preparation area and a designated pre-order pick-up location for kiosk, mobile app, delivery, catering and bot for Messenger orders.
- Food: Fresh veggie display with whole tomatoes, green peppers, onions and cucumbers that are sliced daily, plus new bread and cookie displays on the front of the line. Subway Fresh Forward restaurants also include new menu items, starting with pico de gallo, new sauces, house-made pickles, and made-without-gluten bread.
- Dine-In Experience: Bright and playful décor, curated music, and comfortable seating with USB charging ports and complimentary Wi-Fi create a welcoming environment.
The Subway Fresh Forward design has been brought to life with input from franchisees and customers around the world. There are 12 pilot locations open on July 17 in the US, Canada and the UK.
The new restaurant design is the next phase of Subway’s evolution. The company created Subway Digital in 2016 to develop an omni-channel strategy.
Subway also revealed a new brand identity, designed by Turner Duckworth New York, including an iconic logotype, new symbol called the Choice Mark and optimised colour palette that is brought to life through bright and bold new imagery, new packaging, uniforms and signage, which started rolling out this spring in North America. Many elements of the new brand identity will be worldwide by the end of 2017.