McCann London’s Digital Subway Campaign Turns Annoying Cookie Notifications into Real Cookies

McCann London’s Digital Subway Campaign Turns Annoying Cookie Notifications into Real Cookies

The Subway brand is launching a digital campaign in the UK and Ireland to thank its customers for accepting digital cookies notifications by offering them real cookies. Created by McCann London, the ‘cookies for cookies’ activity sees the Subway brand become the first to make cookie notifications a positive thing for customers. The campaign launched […]

Burger King’s Optical Illusion Makes it Look Like Burgers are Grilling on the Subway

Burger King’s Optical Illusion Makes it Look Like Burgers are Grilling on the Subway

In South Korea, Burger King is tempting commuters to think of its flame-grilled burgers with a clever optical illusion on subway cars. The brand wrapped an entire train with the posters, which make it look as if the burgers are grilling on the cars’ existing luggage shelves and the passengers are underneath the grill. The […]

Coca-Cola’s Interactive Subway Ad Mimics Commuters’ Expressions To Bring Joy

Coca-Cola’s Interactive Subway Ad Mimics Commuters’ Expressions To Bring Joy

As part of its ‘#MakeItHappy’ campaign, Coca-Cola installed an interactive billboard in a subway station in Stockholm. Dubbed ‘Coke-moji’, the digital ad used facial recognition technology to mimic commuters’ facial expressions and displayed them as emojis. People who stood in front of the billboard had their smiles and winks reflected back at them, brightening their […]

Subway Introduces New App & Remote Ordering Capabilities in the US

Subway Introduces New App & Remote Ordering Capabilities in the US

The Subway restaurant chain, committed to always improving the customer experience for every person that visits, has launched the Subway App and order.subway.com. The new features offer the added convenience of remote ordering and payment for its customers in the US. Later this year, the brand also plans to add PayPal, a global leader in […]

Subway Restaurants Announces Suzanne Greco As New President

Subway Restaurants Announces Suzanne Greco As New President

Suzanne Greco, who began her tenure with the Subway restaurant chain as a Sandwich Artist in 1973 has been named President of the company. Even before she became a Sandwich Artist, Suzanne had been part of Team Subway since the first store opened as a family business nearly 50 years ago, and brings a lifetime […]