Burger King’s 50/50 Menu Won’t Tell You if You’re Eating Plant-Based or Not

Burger King’s 50/50 Menu Won’t Tell You if You’re Eating Plant-Based or Not

Burger King Sweden recently launched two new plant-based burgers – Rebel Whopper and Rebel Chicken King. And, according to Burger King, they taste so similar to real meat that you won’t notice any difference. To prove it, the restaurant, alongside creative agency Ingo Stockholm, is now introducing the ’50/50-menu’ – a menu that will randomly select […]

Every Burger Fan’s Fantasy is Realised with McDonald’s Picnic Position Blanket via Nord DDB

Every Burger Fan’s Fantasy is Realised with McDonald’s Picnic Position Blanket via Nord DDB

It’s summer and, therefore, picnic season. To celebrate the sun and the love of burgers, McDonald’s Sweden, McDelivery, and Nord DDB have unveiled the Picnic Position Blanket – a unique treat for everyone that loves burgers but hates getting up from a comfy blanket in the park. All you need to do is find your […]

Coca-Cola and The Swedish Football Association Launches Statues of Four Female Football Stars

Coca-Cola and The Swedish Football Association Launches Statues of Four Female Football Stars

For the first time four Swedish female football players will be honored with an identical statue each in scale 1:1 in cement. The statues are part of the initiative Football Forevher which Coca-Cola is launching together with The Swedish Football Association to increase visibility of female football players. The purpose with the initiative is to influence attitudes […]

McDonald’s Take their Time But Finally Fire Back at Balenciaga’s Latest ‘Copycat’ Move

McDonald’s Take their Time But Finally Fire Back at Balenciaga’s Latest ‘Copycat’ Move

Last August, fashion house Balenciaga dropped a new mule that observers thought looked a lot like the containers for McDonald’s French fries. About a half year later, McDonald’s, along with agency Nord DDB finally took the time to respond to the “copycat” move, with an Instagram post during Fashion Week Stockholm featuring McDonald’s “authentic” version of the French […]

Thinfilm and Mackmyra Bring NFC Interactivity to Whisky and Gin Brands

Thinfilm and Mackmyra Bring NFC Interactivity to Whisky and Gin Brands

Thin Film Electronics ASA (Thinfilm), a global leader in NFC (Near Field Communication) mobile marketing solutions,announced Mackmyra Swedish Whisky as a new customer in the spirits category. Based in Sweden, the award-winning distiller of single-malt whisky is using Thinfilm’s NFC mobile marketing solution to connect directly with customers via smartphone, raise awareness of its Private Cask program, and […]

Nestlé Brand Lindahls Kvarg to Bring Swedish Oasis to London

Nestlé Brand Lindahls Kvarg to Bring Swedish Oasis to London

The Nestlé-owned dairy brand Lindahls Kvarg, is hosting a Swedish-style oasis in London featuring the trees, scents and smells found in the silver birch forests of Sweden. Dubbed the Lindahls Skogscafé, the venue has been designed to help Londoners connect with nature, de-stress and regain balance. As well as enjoying free smoothies in the café […]

Malibu and Kahlua Prototype the Future with ‘Living Lab’ Technology Hub

Malibu and Kahlua Prototype the Future with ‘Living Lab’ Technology Hub

Pernod Ricard-owned Malibu and Kahlúa are launching a brand new technology demonstration and rapid prototyping space at their global headquarters in Stockholm, a city second only to Silicon Valley when it comes to creating successful startups which include: Spotify, King and Mojang. The space, which has been created in conjunction with the company’s technology innovation agency, […]

Nord DDB’s New Billboard for McDonald’s Visualises Dyslexia to Help Raise Awareness

Nord DDB’s New Billboard for McDonald’s Visualises Dyslexia to Help Raise Awareness

 Dyslexia is one of the world’s most common learning disabilities, affecting an estimated 20 percent of the population globally. But those who haven’t experienced it likely don’t appreciate what a frustration it can be in daily life. To help mark today as World Dyslexia Awareness Day, McDonald’s Sweden and agency Nord DDB brought empathy to the […]

Coca-Cola Launches World’s First Vending Machine which Accepts Dialect as Payment

Coca-Cola Launches World’s First Vending Machine which Accepts Dialect as Payment

During this summer the Coca-Cola bottles’ labels promoted over 90 different holiday destinations. To activate this locally, Coca-Cola in Sweden chose to highlight some of the Swedish destinations on the labels. Sweden is renowned for its many different local dialects, with clear phonetic and grammatical characteristics that can be irreconcilable, even for Swedes. And so, […]

McDonald’s Sweden Gamifies its Music Playlists with Cloud-Powered Soundtrack Your Brand Quiz

McDonald’s Sweden Gamifies its Music Playlists with Cloud-Powered Soundtrack Your Brand Quiz

McDonald’s Sweden has rolled out a music-based quiz across its restaurants via a partnership with Spotify-backed Stockholm company, Soundtrack Your Brand, adding a gamified dimension to dining in its restaurants via its pre-existing app. McDonald’s hopes to appeal to young people, driving them to download its app on iOS and Android in order to participate […]

1 2 3