Diet Coke fans can get their hands on millions of uniquely designed 12-oz. glass contour bottles starting Feb. 1. The first-of-its-kind IT’S MINE program extends the brand’s “Get A Taste” campaign by celebrating fans’ unwavering love for the great taste of Diet Coke. Fans can purchase their own Diet Coke IT’S MINE bottle for a […]
Customer engagement agency Havas helia has worked with IBM Watson to capture the mood of the nation during the New Year party season to create a world first – a beer that tastes of joy and optimism. Data experts at Havas helia analysed thousands of New Year related messages on social media and matched them […]
KitKat sounds like “kitto katsu,” which means “surely win” in Japanese. That’s made the chocolate bar from Nestlé a popular gift for students studying for university entrance exams, as a way to give them some encouragement during what is surely one of the most stressful times in a young person’s life. Building off its award-winning KIT […]
Diageo has kicked off a consumer trial of its Johnnie Walker Blue Label connected bottle prototype as it looks to test out the technology’s ability to push personalised messages. From November 14, 500 bottles will go on sale in Thailand kitted out with Near Field Communications (NFC) to show targeted messages and exclusive content to […]
Poliakov, the Vodka of Extreme, creates buzz with its freezing viral operation, using state-of-the-art augmented reality technology. The brand is proud to present its ephemeral interactive experience: the Ice Breaker Challenge, an intuitive and dynamic game. The Ice Breaker Challenge gives the opportunity for players to be completely immersed into the freezing and futuristic universe […]
If a tequila-infused beer isn’t enough to excite your senses, Anheuser-Busch is hoping its packaging will. Using smart label technology and LED lights, the company has started rolling out limited edition bottles for its Oculto brand that include illuminated labels. Here’s how the labels work: When you’re holding a bottle, your thumb activates a pressure-sensitive […]
Saatchi & Saatchi London and Richmond Sausages launch a UK-wide ‘Sausages & Chip’ campaign, helping to fuel family bonds. Continuing Richmond’s signature family focus, the brand’s positioning centres on the extreme lengths that parents will go to, to bond with their children and draws on the emotional ties between children and their prized toys. With […]
MEDEA Vodka, the world’s only spirit with a customizable LED message band on the bottle, is now lighting up the aisles with its new Bluetooth technology-equipped bottles, which are hitting the shelves in new major retailers US-wide. The award-winning vodka is truly one-of-a-kind as it continues to reinvigorate the spirit world exemplifying the perfect balance […]
Famous soda brand Pepsi has officially joined the tech gadget industry by releasing its first smartphone, which is named the ‘Pepsi P1’. Currently crowd-funding on China’s version of Kickstarter, JD Finance, the Pepsi P1 is marketed as a budget smartphone that had an early-bird price of US$78—however, with the early-bird units sold out, it would […]
Dewar’s Scotch whisky, is using virtual reality to bring the whisky-making process vividly to life. As part of a new marketing campaign to celebrate the launch of Dewar’s Scratched Cask, the brand is unveiling a 360 degree virtual reality experience to highlight the creation of their newest product. National Brand Ambassador Gabriel Cardarella leads viewers through […]