Domino’s Set to Make its Pizzas Fly?

Is it a bird? Is it a plane? No, it’s a DomiCopter! Scooters and cars could one day be swapped for 21st century flying machines following exciting technological research undertaken by Domino’s Pizza. The DomiCopter is a lightweight flight aircraft, capable of travelling vast distances at high altitudes all whilst carrying Domino’s pizzas. Sci-fi comics […]

Peak-Ryzex Provides Cereal Success for Kellogg’s Corn Flake

Peak-Ryzex Provides Cereal Success for Kellogg’s Corn Flake

Breakfast cereal and snack company Kellogg’s has implemented Honeywell RF barcode scanners as part of its highly automated supply chain. Supplied and supported by Peak-Ryzex, Kellogg’s uses the scanners throughout its UK distribution centres and warehouses, with locations around North West England and North Wales. Kellogg’s operational processes are barcode driven and are therefore dependent […]

Domino’s Creates DVDs That Smell And Look Like A Pizza When Heated

Renting a movie goes well with getting a takeout pizza. In partnership with video rental stores, Domino’s Pizza—together with the help of agency Brazil-based Artplan—created a DVD that releases the smell of a pizza and changes to look like a pizza, when the disc ‘heats up’ in the DVD player. Various titles were stamped with […]

London Pub Harnesses the Power of Social Media to Bring the Punters Back in

London Pub Harnesses the Power of Social Media to Bring the Punters Back in

A London pub has achieved the kind of marketing success some can only dream of just by utilising the power of smartphones and Facebook to solve its marketing problems. Harnessing a new retail technology called LifeSynk, The Cavendish Arms in Stockwell is using smartphones and also NFC technology to get people back through the doors […]

Budweiser Launches ‘Buddy Cup’ Campaign

Budweiser has launched a campaign called ‘Buddy Cup’, which centres on a beer glass with a built-in chip that integrates with Facebook. Created by Agência Africa, each time two people toast using the new beer glass – the ‘Buddy Cup’ – they instantly become friends online via Facebook. The technology was developed in partnership with […]