Everyone loves a good beat and you can use just about anything to create one. This summer, Pringles put that theory to the test. Whether you bop it like a drum or shake it like a maraca, a Pringles can is not just a can of irresistibly crunchy crisps – it’s an instrument and a […]
Showcasing the first for consumer brand Lipton, TorchMedia has executed an Out-Of-Home campaign dressing trains on the eastern seaboard of Australia. The campaign suggests consumers ‘Taste the Brightside’ of the Peach variant of Lipton Ice Tea. The campaign will run throughout February and uses a creative to complement the tail end of the summer season. […]
Train travellers in northern Japan can use KitKat as train tickets as part of a pioneering scheme to rejuvenate tourism in a part of the country devastated by the earthquake and tsunami three years ago. It is the first time a Japanese rail company has allowed chocolate bar packaging to be used as a valid […]
Wouldn’t it be nice to enjoy a warm cup of your favorite coffee on your commute? Coffee giant Starbucks has made this possible in Switzerland, by collaborating with Swiss train company SBB to convert a train into a mobile Starbucks store. This is the first time Starbucks has tried out this concept—the double-decker car runs […]
Rio de Janeiro’s Carnival is always an outrageous and happy affair. People dress up and they drink and often they drive home—which is exactly what the main-sponsor of the event, Antarctica beer, hoped party-goers would not do. Working with Brazil’s Almap BBDO, they came up with a creative and socially responsible advertising concept called the […]