Lionel Messi and Mohamed Salah Go All In for the Love of Pepsi

Lionel Messi and Mohamed Salah Go All In for the Love of Pepsi

Pepsi premieres its 2019 global football campaign under the brand’s new international platform and tagline, ‘Pepsi, for the love of it’. Encouraging people to go all in for the things they love, ‘for the love of it’ is brought to life through the brand’s passion of football – which has been at the heart of […]

Heineken Captures Football Fan Excitement in New Campaign ‘The Test’

Heineken Captures Football Fan Excitement in New Campaign ‘The Test’

 Most Ukrainians prefer to watch football alone. With the UEFA Champions League Final coming to Kiev, WE ARE Pi and Heineken set out to change this by ‘scientifically’ proving that sharing the drama, and a load of Heineken beer together, is much more fun. The film, which launched in Ukraine, is WE ARE Pi’s […]

Walkers Launches New Re-Sealable Sharing Pack Supported by UEFA Champions League Promotion

Walkers Launches New Re-Sealable Sharing Pack Supported by UEFA Champions League Promotion

Walkers, the number one savoury snacking brand, is launching a new re-sealable 175g Sharing Pack to give retailers even more opportunity to tap into the lucrative sharing segment which has grown by 15.9% in the last five years, plus an innovative on-pack promotion as part of its UEFA Champions League (UCL) sponsorship. Available in the […]

Lionel Messi Keeps Moving for Gatorade Global Push by TBWA/Chiat/Day

Lionel Messi Keeps Moving for Gatorade Global Push by TBWA/Chiat/Day

In anticipation of FC Barcelona’s UEFA Champions League match against Arsenal, Gatorade announced that Lionel Messi, five-time World Player of the Year, would star in his own Gatorade creative campaign, ‘Messi Don’t Go Down.’ The new campaign debuted with a 60 second TV and digital commercial available globally on Monday, February 22nd. The creative campaign by […]

Heineken Brings UEFA Champions League to the US with 3-City Trophy Tour

Heineken Brings UEFA Champions League to the US with 3-City Trophy Tour

Heineken announced its making it easier than ever for U.S. fans to experience the passion of the UEFA Champions League (UCL), by offering a rare chance to get close with the ultimate prize through the UEFA Champions League Trophy Tour Presented by Heineken. Kicking off on March 19, the tour will give fans 21 and […]

Bulletproof Designs Packaging & Identity for Heineken’s UEFA Champions League Campaign

Bulletproof Designs Packaging & Identity for Heineken’s UEFA Champions League Campaign

Brand and packaging design agency Bulletproof announces details of its work for Heineken in creating new packaging and a visual identity system celebrating the brand’s sponsorship of the 2015 UEFA Champions League. Bulletproof has designed new primary and secondary packaging for this event, as well as creating a complete visual identity system to flex across […]

Heineken Unveils the Fan Footprint Heatmap to Connect US Champions League Fans

Heineken Unveils the Fan Footprint Heatmap to Connect US Champions League Fans

As some of the best soccer teams in the world battle it out in Round 16 of the UEFA Champions League (UCL), Heineken has unveiled the latest element of its “Road to the Final” campaign. As the official sponsor of the world’s most prestigious soccer tournament, Heineken is bringing UCL excitement to fans across the […]

Heineken Renews UEFA Champions League Sponsorship

Heineken Renews UEFA Champions League Sponsorship

Heineken announced the extension of its sponsorship with the UEFA Champions League. The new agreement, means that Heineken the leading international, premium beer brand will continue as an official partner of the world’s most prestigious club football competition up to and including the 2017 / 2018 season. Heineken has been an integral partner of the UEFA […]

Heineken Launches TV Campaign to Support UEFA Champions League

As some of the best soccer teams in the world battle it out in the Quarterfinals of the UEFA Champions League, Heineken has unveiled the latest element of its “Road to the Final” campaign with the launch of a new television ad campaign. The ad demonstrates how, with imagination and resourcefulness, one man is able […]