Marcel Desailly has teamed up with Carlsberg in their new campaign to ensure UEFA Euro 2016 becomes a tournament for the people. The legendary former France defender and winner of UEFA Euro 2000 drew inspiration from his country’s rich history to help turn it into the Republic of Football this summer. Desailly has taken the […]
England footballers lead an armada of fans across the channel to France in Mars‘ new campaign ahead of the Euro 2016 football tournament. The £5m campaign, created by Abbott Mead Vickers BBDO, is attempting to align the chocolate bar with support for the team and will see the product’s packaging show the word “Believe” instead […]
Carlsberg has this week rewarded charitable people who pledged 90 minutes for their nation, with tickets to watch England matches as part of its UEFA Euro 2016 campaign, If Carlsberg Did Substitutions. Putting its own twist on the stereotypical charity fundraiser, Carlsberg unleashed a team of ‘super fundraisers’ outside a busy London train station – […]
Chris Kamara, the former footballer and Sky Sports pundit, dresses in disguise and rewards unsuspecting Tube travellers in London with football match tickets in a new Carlsberg campaign ahead of Euro 2016. Created by Fold7, the film shows Kamara dressing up as a well-dressed older gentleman, with a beard and walking stick, and walking around […]
Following design agency Taxi Studio’s global redesign of the Carlsberg brand, the studio was tasked with creating a football-themed Limited Edition packaging design to celebrate UEFA Euro 2016 in France, and Carlsberg Export’s association with it. Taxi Studio’s brief was to remain consistent with the wider Carlsberg look and feel, but specifically, they were asked to help Carlsberg Export […]