As one of the largest supporters of soccer in the U.S., Heineken understands the plight of fans nationwide during the UEFA Champions League (UCL). Whether it’s sneaking out to a pub during lunch, or overhauling your calendar on weeknights, more than half of U.S. fans 21 and older report facing major hurdles when trying to […]
Carlsberg is gearing up for one of the biggest tournaments in women’s football. The UEFA Women’s EURO 2013 is taking place in Sweden in July and Carlsberg is the official beer of the tournament. The sponsorship of the UEFA Women’s EURO 2013 tournament, which kicks off on 10 July, is part of the recently announced […]
Following the success of their previous campaigns such as ‘The Candidate‘ and ‘The Real Master of Intuition‘. Heineken have launched a new ‘hidden camera’ film called ‘The Negotiation‘ to promote the UEFA Champions League final. Taking place in a furniture store, the beer giants offered a handful of men the opportunity to go to Champions […]
Carlsberg is pleased to announce that it has renewed its partnership with UEFA to remain the Official Beer Sponsor of UEFA's various national team competitions, including the 2016 UEFA European Championship and acquired rights in connection with the European Qualifiers from 2014 to 2017.
This will be Carlsberg’s eighth consecutive sponsorship of the UEFA European Football Championships and, following on from its recent decision to become a sponsor of the English Premier League, underlines its commitment to leveraging football, both at a national team and club level. The global stature and scale of UEFA national team competitions allows Carlsberg […]