Pepsi Max Takes Genius of Football Volley to Next Level with New Feat

Pepsi Max Takes Genius of Football Volley to Next Level with New Feat

Celebrating one of the most thrilling elements of the world’s biggest sport, Pepsi MAX launches “Volley 360” – an unexpected take on the genius of the football volley. Pepsi MAX has assembled a diverse mix of athletes to put an original stamp on the move for a truly genius feat that will excite and amaze football […]

Carlsberg Teams with Matchpint for Uefa Euro 2016

Carlsberg Teams with Matchpint for Uefa Euro 2016

Carlsberg has partnered with the UK’s number one pub-finder for sports fans – MatchPint, to help drive consumers to the nation’s pubs and bars during this summer’s UEFA EURO 2016 tournament. As Official Beer of the tournament and the England team, Carlsberg will give free-trade publicans the opportunity to receive a free three-month trial of […]

Carlsberg Gears up for Trophy Tour & ‘Substitution’ Stunts for Euro 2016

Carlsberg Gears up for Trophy Tour & ‘Substitution’ Stunts for Euro 2016

Carlsberg has revealed its UK sponsorship of the Uefa Euro 2016 will be activated under the banner of ‘If Carlsberg Did Substitutions’ and feature a trophy tour, series of stunts, TV idents and out of home activity. The beer brand will be touring the Henri Delaunay trophy across England and Wales on 28-30 March. The […]

Taxi Studio Designs Champion Carlsberg Pack For UEFA EURO 2016

Taxi Studio Designs Champion Carlsberg Pack For UEFA EURO 2016

Carlsberg tasked Taxi Studio with bringing their ‘Play on Pitch’ promotion to life, a worldwide competition that offers lucky winners the chance to celebrate UEFA EURO 2016 in true VIP footballer fashion. Having already formulated a robust on-pack promotion strategy, while creating the global rebrand for Carlsberg, the real creative challenge for Taxi Studio was […]

Walkers’ Undercover Champions League Choir Surprises Commuters

Walkers’ Undercover Champions League Choir Surprises Commuters

Walkers Crisps is pushing its Champions League marketing with Guerrilla advertising on the streets of Europe, using an undercover choir to surprise members of the public with a live rendition of the tournament’s famous theme tune. The PepsiCo-owned snack company took their ‘Choir of Champions’ to London, Munich and Madrid to get fans #GameReady as […]

Heineken Stages ‘Don’t Let Your Friends Down’ Champions League Stunt

Heineken Stages ‘Don’t Let Your Friends Down’ Champions League Stunt

Heineken has used the access it gets as a Champions League sponsor to create a short, prank-style film about ditching watching the match round your friend’s house when you get a ticket to the game. ‘The Dilemma’ follows Simone, an Italian fan who normally watches the football with his friends but avoids their calls after […]

Heineken Proves “Soccer Is Here” with New US Campaign

Heineken Proves “Soccer Is Here” with New US Campaign

To showcase once again how Heineken is pairing their decades of passion for soccer with the momentum the beautiful game has seen in the US, Heineken has launched the “Soccer is Here” campaign, which debuts a hat trick of renowned players as spokespeople, including International Spanish star and New York City Football Club (NYCFC) captain, David Villa, […]

Carlsberg Kicks Off UEFA EURO 2016 Campaign in the UK

Carlsberg Kicks Off UEFA EURO 2016 Campaign in the UK

Carlsberg, the Official Beer of UEFA EURO 2016 and the England team, has launched an integrated communications campaign encompassing trade activation, broadcast activity, stunts and consumer giveaways to enable licensees to unlock the tournament’s potential. The brand’s iconic “If Carlsberg Did…” campaign will focus on ‘substitutions’ in the lead up to and during the tournament. […]

Peter Schmeichel Fronts Carlsberg’s Probably Campaign for UEFA Euro 2016

Peter Schmeichel Fronts Carlsberg’s Probably Campaign for UEFA Euro 2016

Ahead of the star studded UEFA Euro 2016 final draw in Paris on 12 December, Carlsberg, the Official Beer to the UEFA Euro 2016, announced its marketing campaign for the tournament in France next summer. Carlsberg’s promise for the tournament will be to “do it better for the fans”. The campaign is built around Carlsberg’s […]