Ribena and J. Walter Thompson London are launching a fully integrated, participatory campaign ‘Ribena – Doodle Your World’. It launches with new posters, social content and an updated version of last year’s TV spot. The campaign encourages users to download an interactive app which enables them to ‘doodle’ visually on their surroundings with fun and lively […]
UK sandwich brand, URBAN eat, is undergoing a major makeover this summer that will see it go back to its urban roots to offer the best on-shelf appeal in the market. Led by extensive consumer and category research, the entire URBAN eat range has been overhauled with a cohesive, colourful packaging design that plays on […]
Crown Cellars, the specialist wine division of Carlsberg UK, has launched its 2017/18 wine portfolio, with proven best-sellers and new additions that respond to market trends, including the explosion in demand for prosecco which continues in 2017. More than 200 wines have been rigorously tasted by Crown Cellars’ team of experts including Master of Wine […]
Evening Standard editor George Osborne, Grace Dent, Tom Parker Bowles, Jack Whitehall and Nick Grimshaw were joined by top British Chefs and a galaxy of stars at the launch of the first ever London Evening Standard Food Month on May 30 at London’s Banking Hall. The event marked the opening of the festival, which includes over […]
New research released from the Infant & Toddler Forum finds that whilst the majority of the UK’s parents are confident about what food groups to include in their child’s diet, they struggle to put their knowledge into practice. Over a third (35%) are worried they do not give their children the right balance of foods […]
One of the UK’s fastest growing baby food brand, Piccolo, is proud to announce it has secured major new listings with Morrisons and Boots from June. The listings will include Piccolo’s Stage 1 and Stage 2 recipes, single fruit puree range, Piccolo Pure, and will be found in stores across the country. The new listings […]
Creative and strategic branding partnership Smith&+Village has redesigned Booths’ own label range of puddings and cakes to bring glamour back to teatime. High end supermarket Booths had sold cream cakes from specialist bakery Waterfields, another well-known Lancashire firm, for many years, but wanted to migrate the products to the Booths branding, while maintaining the positive […]
Savsé, one of the UK’s fastest growing smoothie brand, is launching Europe’s first ever cold-pressed baby food. My First Savsé will offer parents a deliciously healthy, 100% organic and completely natural baby food that is as good as homemade. Available for babies aged 4 months and over, My First Savsé offers the perfect solution for […]
McCoy’s has confirmed that its current on-pack promotion, offering shoppers the chance to win one of five golden crisps worth £10,000, now just has one golden crisp left to be found. As the campaign enters its final weeks, retailers have a final opportunity to take advantage of the limited run and stock up on McCoy’s. […]
On the back of its reality TV style advertising campaign in 2016, online food ordering platform, hungryhouse.co.uk has released a follow up ‘mockumentary’ series titled “Jay and David: From Chow Mein to Fame”. The comedic content, directed by Wordley’s Hardey Speight, has been created as part of the brand’s CRM strategy and features Pride of […]