Shopper Marketing and Retail Activation agency Savvy, is extending summer by telling the UK that Lipton is now served in KFC with a 5-week outdoor mobile sampling campaign visiting 100 KFC restaurants over a weekend period. As Autumn arrives, Lipton is keeping the population shining by handing out free samples to consumers visiting KFC across […]
As one of the main ingredients in beer, hops impart vital flavour and aroma. To celebrate its 25-year partnership with Liverpool FC, Carlsberg has brewed a fan beer from hops unlike any other. Scientists from the Carlsberg Research Laboratory have cultivated special hops using footage of 25 years of Liverpool matches and the sound of […]
Schweppes, the soft drink brand owned by Coca-Cola, is creating a secret pop-up bar at London Cocktail Week encouraging people to find out about the world of alchemy. The Schweppes Alchemy Bar will have a menu fill of “unconventional flavour pairings and cocktails spanning the periodic table”. People can also learn about the “science of […]
Premium chocolate brand Godiva has partnered with esteemed photographer and director Rankin, to produce a new immersive global campaign, that showcases the sensorial artistry of its new range, Godiva Masterpieces. The campaign devised by creative agency CHI & Partners aims to bring to life how it feels to eat Godiva, and what sets it apart […]
ICEE is sold in a variety of retail channels in the US and around the world including large grocery stores, convenience stores, cinemas, amusement parks, quick serve restaurants as well other smaller retail stores. The brand’s distinctive red and blue striped cup, frost capped letters, ICEE Bear mascot, dome lid, spoon straw and fun flavours […]
VCCP’s debut campaign for Domino’s positions the pizza delivery brand as “The official food of everything” with six TV spots. The series of ads is meant to illustrate the versatility of a freshly-ordered Domino’s Pizza by featuring humorous “real-life” situations, such as teenage nerds who try to be cool and awkward family encounters. VCCP, which […]
Hospitality Action’s 180th birthday celebrations are coming to a crescendo with a spectacular birthday party on Monday 2nd October at the Park Plaza Westminster Bridge. The evening will include a spectacular host of chefs who have seven Michelin stars between them. Tom Kerridge, Angela Hartnett, Ashley Palmer-Watts, Tom Sellers and Paul Hood, are among the […]
Starslush, the fruity iced slush drink range from Vimto Out of Home, is launching a new Blood Orange flavour for Halloween. The limited edition product will be available from September across leisure outlets, pubs and theme parks throughout the UK. Vimto’s new Blood Orange slush is designed to continue excitement for the product into the […]
Brand and design experts, Parker Williams, part of Sun Branding Solutions, has created the packaging and in-store communications for new Japanese and Korean fusion bakery SOBORO. The brainchild of the Wasabi eatery chain creator, Dong Hyum Kim, Soboro is a new Asian bakery in Cambridge, offering specialty teas and coffees alongside freshly baked bread, Asian […]
ICHIBUNS, the new Japanese-inspired dining concept, launch their first restaurant on Wardour Street in the heart of London’s Soho this month. Redefining the “fast casual food industry”, the new restaurant offers an exciting menu to include a selection of Hokkaido-inspired cuisine, the ultimate in luxury Wagyu beef burger, and a selection of exciting cocktails. Spinach […]