Wrap Films Systems will be renamed as Melitta UK Ltd following the successful aquisition of the company in November 2015. German based Melitta bought Wrap Films Systems and its leading food preparation and storage brand, Bacofoil, and set itself the target of further expansion of the brand and product portfolio in the UK. As of […]
Tia Maria is launching a new limited-edition Christmas Value Added Pack (VAP) across the grocery and convenience channels. Rolling out nationally from 1st November 2017, the 70cl gift packs will feature in various promotions across the top five major multiples during the festive period, with an off promo RSP of around £15. The premium packaged gift […]
The West Midlands Vegan Festival is an annual celebration and promotion of ethical, compassionate, eco-friendly plant based diets and lifestyles. It is the longest running exclusively vegan festival in the UK, making it the perfect introduction to the vegan lifestyle. Last year’s event was obtained great success with over 1,000 more visitors compared to the […]
Over a million viewers watched the Facebook livestream as Barry Johnson, chocolate lecturer at London South Bank University’s National School of Bakery, won the UK and Irish national selection of the World Chocolate Masters last week. After a day filled with all-sensory excitement created by UK and Ireland’s new generation of highly creative chocolatiers and […]
The range from Buko includes Regular, Tangy and Fiery sauces and looks to ‘transport your taste buds to the Tropics’ and ‘give you all the benefits of coconut vinegar in a tasty and convenient format’. Director Aled Morris explains that the sauces don’t use the vinegar just because coconuts are in vogue, but because it adds […]
After being purchased by Nichols PLC (owner of Vimto), Feel Good were in a position for change. For many, Feel Good was seen as a ‘grown-up’ alternative to your standard non-alcoholic, fizzy pop option, lacking expression and a point of difference. But with no added sugar, 100% natural ingredients and a backlash against sugary drinks, […]
Brand production agency Raccoon teamed with Cow PR on a campaign for Santander. As part of a nationwide tour to educate the UK about fraud, Santander is launching Phish and Chips, a unique van that accepts phishing emails and smishing texts as payment for fish and chips. This follows research which reveals a staggering 74% of […]
Unilever has added a new range of products to the Elmlea portfolio. Originally launched in 1984 the cream alternative now features ‘Extra Creamy’ and ‘Stir In’ for the ever-busy consumer to inspire meal times. In order to communicate the key benefits of their new products, Elmlea sought the help of London based studio, Slice Design, […]
Guinness has launched a highly targeted, out-of-home (OOH) campaign for its iconic draught stout that uses data to reach Guinness fans based on their location, behaviour and affinity to the brand. The campaign draws mobile data from apps, Instagram and Twitter to identify a bespoke audience demonstrating a passion for sports and pubs, combined with […]
Peroni Nastro Azzurro is putting its rich Italian heritage centre stage in a social media campaign in conjunction with integrated marketing agency HeyHuman. As part of their ‘Infused with Italy’ campaign, the brand whisked three creative minds and three leading mixologists off to the picturesque region of Liguria, to explore new citrus flavours and create […]