“People’s diets can be massively improved by eating mineral rich raw foods like raw chocolate; we want to help people lead healthier lives,” said Mark Claydon, Co-Founder Adam’s Chocolate.
Finely crafted and packed with exotic raw ingredients, the brand required a sophisticated design to support its premium price tag.
The design team used an antique press to form the focus of the pack with the rare Criollo tree growing lushly from one side and ingredients specific to each flavour sprouting from the other.
The concept denotes these bold mineral-rich foods being compressed down through the Adam’s brand name to create the carefully cut squares of chocolate, glimpsed through the cacao pod shaped window.
Hand-etched illustrations were created in-house at The Collaborators and appear on a dark backdrop of all-encompassing colour to represent the intense flavour hit and luxurious rich texture in every bite.
Source: The Collaborators