Integrated creative agency, McCann London, is promoting the launch of a new, limited edition Sub at Subway in the UK and ROI on 5th April, on offer until 30th May. The new ‘BBQ Beef Burnt Ends’ Sub offers slow-cooked, tender beef in a smoky barbecue sauce and will be supported by an ad campaign which […]
Jack Daniel’s are proud to expand upon their core portfolio with the launch of Jack Daniel’s Tennessee Cider. The product label and packaging were designed by branding agency Midday, who were tasked with creating a look that reflects the boldness of Jack Daniel’s whilst communicating the ease and refreshment of a premium cider. Taking inspiration […]
Spitfire Heritage Distillers has followed the runaway launch of its single estate, small batch botanical gin with a vodka close to its heart – and born in Blighty. The artisan vodka at the heart of Spitfire Heritage Gin (gin is made from vodka) is, say its owners, so sublime it couldn’t be kept under wraps. […]
Drinks design specialist Denomination has unveiled packaging and brand identity for Fazzoletto, a new wine from Piedmont-based wine co-operative Araldica. The challenger brand from Northern Italy has a unique contemporary wine style and is made using revolutionary winemaking techniques, which needed to be reflected in the design. Denomination developed a compelling brand story around the […]
Global design and branding agency Hornall Anderson has redesigned leading dog food brand Harringtons to elevate its natural qualities and British provenance. The new look packs, which will help Harringtons stand out in a crowded category and simplify the shopping experience for consumers, are rolling out across the UK from April. Brand Evolution, Not Revolution […]
Kahlúa, the original coffee liqueur, is proudly supporting UK Coffee Week. Taking place from the 10th–16th April, Kahlúa will be donating 10p from every Espresso Martini sold through venues involved with the week, to Project Waterfall. Currently outperforming the category with +18% value growth in the on-trade, Kahlúa is perfectly placed as this year’s official spirit […]
Unilever, which owns some of the UK’s most famous household brands, has announced plans to sell its margarine business, including Flora and Stork. The move comes as part of a wide-ranging review at the Anglo-Dutch firm, which recently saw off a takeover bid from US food giant Kraft Heinz. Analysts have said the sell-off could […]
British Pepper & Spice is the UK’s leading herbs and spices manufacturer. With a reputation built on supplying retailers with top quality own-label products, the time was right to launch their own brand. They asked Robot Food to help them cook up something sensational. Target audiences were aspirational and time-poor creative cooks – people who […]
Snickers has revealed their launch of “Sknickers” – a new line of men’s underwear – was an April Fool’s Day prank. In a seemingly serious stunt, Snickers announced the “industry-leading product innovation” was the “answer to men’s wellness trends.” The “Sknickers” underwear range would supposedly “hit stores in the coming months” and “offer wearers a […]
Luxury tea company Newby Teas of London, announced the relaunch of its much-loved Newby Classic Tea Bag Collection with stunning new designs, inspired by a priceless textile collection and the theme of craftsmanship. Newby’s multi-award-winning in-house creative team worked in partnership with internationally renowned London branding consultancy Lewis Moberly to develop the new branding – […]