Global design and branding agency Hornall Anderson has redesigned leading dog food brand Harringtons to elevate its natural qualities and British provenance. The new look packs, which will help Harringtons stand out in a crowded category and simplify the shopping experience for consumers, are rolling out across the UK from April. Brand Evolution, Not Revolution […]
Kahlúa, the original coffee liqueur, is proudly supporting UK Coffee Week. Taking place from the 10th–16th April, Kahlúa will be donating 10p from every Espresso Martini sold through venues involved with the week, to Project Waterfall. Currently outperforming the category with +18% value growth in the on-trade, Kahlúa is perfectly placed as this year’s official spirit […]
Unilever, which owns some of the UK’s most famous household brands, has announced plans to sell its margarine business, including Flora and Stork. The move comes as part of a wide-ranging review at the Anglo-Dutch firm, which recently saw off a takeover bid from US food giant Kraft Heinz. Analysts have said the sell-off could […]
British Pepper & Spice is the UK’s leading herbs and spices manufacturer. With a reputation built on supplying retailers with top quality own-label products, the time was right to launch their own brand. They asked Robot Food to help them cook up something sensational. Target audiences were aspirational and time-poor creative cooks – people who […]
Snickers has revealed their launch of “Sknickers” – a new line of men’s underwear – was an April Fool’s Day prank. In a seemingly serious stunt, Snickers announced the “industry-leading product innovation” was the “answer to men’s wellness trends.” The “Sknickers” underwear range would supposedly “hit stores in the coming months” and “offer wearers a […]
Luxury tea company Newby Teas of London, announced the relaunch of its much-loved Newby Classic Tea Bag Collection with stunning new designs, inspired by a priceless textile collection and the theme of craftsmanship. Newby’s multi-award-winning in-house creative team worked in partnership with internationally renowned London branding consultancy Lewis Moberly to develop the new branding – […]
In Ogilvy & Mather London’s latest campaign for Hellmann’s, the agency has created a series of three TV ads focusing on the quality of the ingredients that go into each jar of mayonnaise – showing the brand is #OnTheSideOfFood. The first two 20-second ads in the campaign showcase the product’s main ingredients – free range eggs […]
Unilever-owned condiment brand Colman’s is making a move into the snacking category for the first time ever as part of a partnership with the Snaffling Pig Co. The union is designed to tap into what both companies believe to be a growing demand for pork crackling, and to leverage Snaffling Pig’s position within the market. As […]
Some of the most meaningful and important parts of our lives are everyday moments – when we choose to experience them from the right perspective. But our increasingly busy lives make it difficult to see these moments for what they are. This was the powerful creative message Scorch London helped Twinings portray in its new digital campaign, […]
The UK’s wine industry could be in line for a major boost if the cost of importing wine from the EU rockets post-Brexit, according to an expert from the University of Northampton. Drinks industry specialist, Simon Wragg, has speculated on the likely impact of the United Kingdom leaving the European Union – and it makes […]