Following recent rebrands of Kingsmill and Allinson’s, Allied Bakeries, is launching a new identity for Burgen, another key brand in their portfolio. BrandOpus has worked with Allied on all three rebrands and has helped Burgen to redesign their brand and packaging across its entire range. Burgen is relatively new to the bread aisle, having only […]
McDonald’s is tapping into consumers’ growing need for instant gratification for its 2017 Monopoly campaign partnership with Hasbro, created by The Marketing Store. 2017’s campaign, which is running for the twelfth consecutive year, is called Monopoly Win Win. It is aimed at building brand affinity and engagement across McDonald’s restaurants nationwide. New features include a […]
Aspall Cyder has appointed its first ever major agency to lead its ambitious plans for growth in the cider category. The family-owned Aspall, one of the UK’s ‘coolest brands’ according to the CoolBrands report, is looking to expand its presence in the category and build increased equity in its brand. Aspall has tasked J. Walter […]
Independent creative agency, RPM, revealed new details of Cadbury’s Great British Egg Hunt in partnership with the National Trust and National Trust for Scotland. The annual Easter egg hunt, which launches on Friday 14th April and runs nationwide over the Easter weekend, forms part of Cadbury’s wider seasonal campaign. Building on the natural association between […]
Another nut butter then, when there are already upward of 20 brands on shelf in WholeFoods and other retailers. Surely a completely crazy idea? Every category in the ‘healthier’ food and drink sector is stacked out and seemingly saturated. Where we once had information overload, we now have brand overload. Nevertheless, off the half pipe […]
Sales of breakfast cereals have been falling due to changing eating habits, a general lack of trust in some ‘health’ claims and the backlash against sugar content. Enter Good Grain. As one of the healthiest cereals you can buy, it’s the perfect saviour for the breakfast category. Recently purchased by specialist cereal manufacturer Brecks, it […]
German Spirit Brand O’Donnell Moonshine are pleased to announce their launch in the UK. After three successful years in Germany and with over 70,000 bottles sold in 2016, O’Donnell are now moving into their new premises in London and are looking forward to delivering their product to people up and down the country. Moonshine refers to alcohol produced […]
California Prunes has launched a national campaign in the UK, designed to improve trade & consumer awareness of the valuable role that prunes can play in reducing fat and sugar content in a wide range of culinary applications. The Prune It initiative is fronted by a host of UK brand ambassadors including celebrity TV chef […]
The Co-op Food has launched a Mother’s Day campaign starring a real daughter and her mum to inspire people to make the event more special. The brand collected a series of vox pop videos asking passers-by what they were planning to do for their mums on Mother’s Day. One response, by a woman called Emma, […]
Ian Macleod Distillers, owner of Edinburgh Gin, has secured a new listing with Tesco which will see Edinburgh Gin’s Raspberry Liqueur and Rhubarb & Ginger Liqueur hit the shelves of Tesco across the UK. Building on Edinburgh Gin’s existing relationship with Tesco, the supermarket chain is the first to stock both liqueurs UK wide. The […]