The UK may be a nation of dieters, but it seems that many are failing to keep track of their calorie consumption. Indeed, new research from Mintel reveals that well over one third (37%) of Brits don’t know how many calories they consume on a typical day. Despite official guidelines recommending that women consume no […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to introduce The FAB (Food and Beverage) Forum supported by Google UK Ltd. The Forum, which will run prior to The 18th FAB Awards on May 26th, is a content led day bubbling with creativity. The invite only event will […]
Mystery has been the design agency for “foodpreneur” and blogger Olivia Wollenberg since 2014, not long after she started her Livia’s Kitchen brand. Having been diagnosed with food intolerances, Olivia combined her passion for food, her desire to create a healthier, intolerance-free life for herself and an interest in business to start her own company. […]
Lidl, Britain’s fastest-growing supermarket, unveiled its 2016 Easter TV ad campaign on March 6 during the first break of ITV’s brand new period drama Doctor Thorne. Designed to highlight its full range of delicious, great quality and low-priced products, the campaign encourages families to choose Lidl for their entire Easter weekend shop. Lidl’s Easter campaign, created […]
Volvic has announced a new seven-figure sponsorship deal with Channel 4, marking the first time that the Danone-owned brand has sponsored TV programming. Volvic will sponsor Channel 4’s new programming strand, unstoppable Moments on 4, until the end of 2016. The sponsorship was brokered by MEC and will cover a number of popular shows on […]
Asda’s Easter campaign this year features a giant chocolate hen which climbs to the roof of a supermarket and lays eggs for customers. The film, created by VCCP, shows people amazed with the hen, with several news reports and a crowd gathered outside an Asda store awaiting its arrival. The hen then walks to the […]
The humble ‘your mum’ insult, an essential item in the ‘banter’ armoury of British men for years, has been given the If Carlsberg Did treatment with the brand’s latest piece of video content – If Carlsberg Did #YourMum. The video, released ahead of Mother’s Day on March 6th, saw comedians Lloyd Griffith and Tom Davis butt heads […]
Cadbury has dropped three large eggs into the Loch Ness in the Scottish Highlands, making it look like the Loch Ness Monster is slowly emerging from beneath the surface. The stunt by Carat is part of the brand’s Easter campaign to make Cadbury synonymous with this time of year. It also builds on its 15-year […]
Asahi has constructed a slow-motion video booth which lets beer drinkers experience what it’s like to be inside a pint, including firing 100 ping-pong balls at them in imitation of foam. The Japanese lager is claiming a world first with its ‘Asahi Slow-Mo Booth’, which also lets up to four people capture their best moments […]
Online food ordering platform HungryHouse has announced the ten best takeaway restaurants in Britain. London’s Ambience, a homely and family-run restaurant serving mouthwatering Turkish style kebabs in trendy Wimbledon, has bagged the coveted top spot, including a national TV campaign. Winning restaurant Ambience, run by Tanser Ozdemir, managed to beat off stiff competition to come […]