Volvic has announced a new seven-figure sponsorship deal with Channel 4, marking the first time that the Danone-owned brand has sponsored TV programming. Volvic will sponsor Channel 4’s new programming strand, unstoppable Moments on 4, until the end of 2016. The sponsorship was brokered by MEC and will cover a number of popular shows on […]
Asda’s Easter campaign this year features a giant chocolate hen which climbs to the roof of a supermarket and lays eggs for customers. The film, created by VCCP, shows people amazed with the hen, with several news reports and a crowd gathered outside an Asda store awaiting its arrival. The hen then walks to the […]
The humble ‘your mum’ insult, an essential item in the ‘banter’ armoury of British men for years, has been given the If Carlsberg Did treatment with the brand’s latest piece of video content – If Carlsberg Did #YourMum. The video, released ahead of Mother’s Day on March 6th, saw comedians Lloyd Griffith and Tom Davis butt heads […]
Cadbury has dropped three large eggs into the Loch Ness in the Scottish Highlands, making it look like the Loch Ness Monster is slowly emerging from beneath the surface. The stunt by Carat is part of the brand’s Easter campaign to make Cadbury synonymous with this time of year. It also builds on its 15-year […]
Asahi has constructed a slow-motion video booth which lets beer drinkers experience what it’s like to be inside a pint, including firing 100 ping-pong balls at them in imitation of foam. The Japanese lager is claiming a world first with its ‘Asahi Slow-Mo Booth’, which also lets up to four people capture their best moments […]
Online food ordering platform HungryHouse has announced the ten best takeaway restaurants in Britain. London’s Ambience, a homely and family-run restaurant serving mouthwatering Turkish style kebabs in trendy Wimbledon, has bagged the coveted top spot, including a national TV campaign. Winning restaurant Ambience, run by Tanser Ozdemir, managed to beat off stiff competition to come […]
Largely driven by demand in the US, Belvoir Fruit Farms is launching an organic Dragon Fruit & Raspberry Pressé, which will also be available to the UK food service sector from 1 March 2016. Made using sweet organic white dragon fruit juice combined with rich raspberries and crisp redcurrants for a well-rounded, full and fruity […]
Wanis International Foods has joined forces with one of the Caribbean’s biggest brewers, Carib Brewery Limited (CBL) to bring STAG Lager to the UK. Launched in Trinidad over thirty years ago, STAG will be exclusively distributed by one of the UK’s leading World Foods specialists, Wanis International Foods, and is available in a 275ml, stand-out […]
McCann London is bringing Joey Essex to the masses as the face of Batchelor’s new campaign for Cup a Soup’s new Deliciously Thick range. The campaign sees a topless Joey grabbing a shirt as he walks out of a bedroom and crossing into a smart kitchen to a classical soundtrack. Pulling the garment on but […]
The Co-op has launched a Mother’s Day campaign, continuing its recent efforts to firmly attach the retail brand to special days in the calendar. Urging people to throw their mum ‘The Mother of All Tea Parties’ at home, the campaign features Co-op’s range of tea and cake products as well as its own brand prosecco. […]