M&S has launched a new campaign for Easter showcasing its delicious range of chocolatey seasonal treats and innovative new Easter egg designs. The “Adventures in which came first” campaign, created by RKCR/Y&R, celebrates the chocolatey loveliness that is M&S at Easter, and plays on the age-old riddle – which came first the chicken or the […]
Beverage brands are to pay a levy on the sugary drinks they sell which will raise £520m for primary school sports initiatives, the chancellor George Osborne has announced. The tax will arrive in two years with brands falling into one of two different bands depending on how much sugar is in their drinks, though it […]
Biles Inc. was asked by leading UK wine distributor and producer Boutinot to create a wine label for a monstrously good Pinot Grigio from Italy. The Badalisc is a mythical creature that legend tells us lives in the woods around the Alpine village of Andrista in Italy, from where he would attack surrounding villages, pillaging […]
Time Out Group has partnered with Nescafe Azera Coffee to Go to launch a new campaign inspired by city life before sunrise. The Seen Before Sunrise project comprises ‘inspiring’ content that aims to encourage busy Londoners to explore the city before daylight hits. Time Out secured access to eight iconic locations, including The Shard and […]
Family (and friends) have been working with TruVibe Organics since the brand’s creation several years back. The brand has, up until now, simply packaged up highly nutritional single ingredients, sold through health food stores and pharmacies in the US. The brand’s big idea is around ‘positive experience’, both from the product and the positive vibes […]
Market leading Dairy free spread Vitalite has partnered with brand design consultancy, BrandOpus, to create a fresh new brand identity and pack design to help engage with new audiences. Vitalite first launched in the UK in 1983 at a time when sunflower spreads were dominating the market. It was perhaps most recognisable for its earworm […]
Fast food outfit Subway has surprised four Liverpool FC fans who thought they were entering a competition to win a signed shirt. Subway, which signed up as the club’s official food partner in 2014, worked with marketing agency Prism to install hidden cameras in the club shop in the Liverpool One shopping centre. It produced […]
Belvoir Fruit Farms has launched a new Cucumber & Mint Pressé, which is currently available from Asda. Made with juice from real pressed English cucumbers grown in Kent, blended with aromatic mint extract from freshly picked garden mint, and the floral notes of geranium, this refreshing combination in naturally lightly sparkling spring water tastes genuinely […]
Whiskas has released a hilarious addition to its Kitten Kollege YouTube channel, showing what happened when it opened its doors to a new French exchange student. As the fourth film to be released, the latest instalment promises to be as cute and adorable as it is funny and entertaining. Visiting from le collège des chiots, […]
Morrisons has made its biggest commitment to date in recalibrating the brand among shoppers with an ad campaign featuring the new ‘tree’ logo and a renewed focus on highlighting its fresh produce made in-store. It marks the first work to come out of Publicis London since the agency was appointed to the £73m account earlier […]