Launching on March 12 and available for 24 hours only, the special filter will allow Snapchat users to give their selfies a Cadbury Creme Egg twist. Those using it can create images showing Cadbury Creme Eggs spilling out from their mouths finishing with an explosion of the famous Cadbury Creme Egg ‘Goo’.
Conceived by Elvis, the initiative is the latest iteration of the ‘Have a Fling with a Creme Egg’ campaign. The campaign was established in 2013 and is part of a wider drive aimed at boosting brand and product love in the lead-up to Easter.
Part of this initiative was the Cadbury Creme Egg Café, which closed its doors on Sunday 6th March after being open for business for seven weeks. The Café raised approximately £15k for the Prince’s Trust – a Cadbury Foundation partner – from the ticket and food sales.
Laura Mimoun, brand manager for Cadbury Creme Egg, said: “Snapchat is a unique platform that reaches a very specific audience in a native environment. Its tone of voice and brand personality is spot on for Cadbury Creme Egg and is key for our target audience.”