It all began in October 2015, when Cadbury announced they would be bringing the Milk Tray Man back to our screens, after a 13 year absence. Not just this, but they were recruiting a new hero for the campaign. After a lengthy audition process, the brand managed to whittle it down from twenty thousand applicants […]
The Martell House unveiled a new electrifying limited edition: La French Touch by Martell, at the famous Wellington Private Members Club, London, in presence of Etienne de Crécy, pioneer and emblematic figure of the House music cult movement and creator of the limited edition. A contemporary expression of French Art de Vivre The French Touch […]
Pepsi Max is of the first UK brands to partner with Snapchat to bring Sponsored Lenses to users. The drinks giant is turning selfies into ads for its ‘Chelfie’ Valentine’s Day push. Available for 24 hours on 14 February, the drive will see users give their pictures “a cherry-flavoured” makeover. A special effect filter will superimpose […]
BrewDog is attacking bête noire Diageo in a low-budget campaign that makes fun of Guinness’ famous ‘Tick Follows Tock’ advert. BrewDog co-founders James Watt and Martin Dickie dress up as a pantomime horse and go on an outing to a local leisure centre to parody the Guinness ad, which originally featured CGI horses appearing from […]
As part of its successful Moment Marketing strategy for KitKat, J. Walter Thompson has created 2 tactical radio ads designed to point the brand’s witty observations directly at the most romantic of holidays. And possibly make people a little nauseous. The first, called “I’ll get her”, will be released on 12th February, two days before […]
Carling announced the launch of its latest on-pack promotion, offering consumers the chance to win one of ten £5,000 holiday prizes. The £5,000 Holiday Getaways promotion was designed by Carling to encourage consumers to make the most of their extended bank holiday weekend. The ten £5,000 holiday voucher prizes offer winners the choice to book […]
Dark chocolate and wine have a great deal in common. For both, the long road from cultivation to fermentation to production can be seen as a journey of chemical evolution. This is just the beginning of the story. Next there is the matter of storage and ageing, during which the journey continues. Oxygen and other […]
Dogs Trust has provided an alternative to the traditional Valentine’s Day scenario by creating a dining-in experience for dogs and their owners complete with champagne and a bespoke mutt-friendly menu. The MicroChippy café will allow canine owners to spoil their best friend at London’s renowned gourmet hotdog and champagne bar, Bubbledogs. For £12 humans can […]
To help Tesco become the destination supermarket for Valentine’s Day, BBH has created an online campaign that sees a psychotherapist match-make shoppers based on the contents of their shopping baskets. For many, Valentine’s Day feels like a retailer event awash with the same offers, targeted at the same people: couples. Tesco are talking to everyone […]
Brand design agency Parker Williams has designed a limited edition “Chip Lovers” bottle label for Sarson’s, the UK’s number one vinegar brand. Packs of malt vinegar will feature the brand’s successful vinegar-loving couple, ‘Fish and Chip’. Along with channelling the nostalgic power of artist Paul Thurlby’s imagery, the limited run sees Sarson’s change its background […]