Largely driven by demand in the US, Belvoir Fruit Farms is launching an organic Dragon Fruit & Raspberry Pressé, which will also be available to the UK food service sector from 1 March 2016.
Made using sweet organic white dragon fruit juice combined with rich raspberries and crisp redcurrants for a well-rounded, full and fruity flavour, Belvoir are confident that this will appeal to UK tastes for the exotic, a trend which is gaining momentum in the UK soft drinks market.
Pev Manners, MD for Belvoir Fruit Farms said: “Sales of Belvoir drinks are going extremely well in the USA and so when we received requests for a Dragon Fruit flavoured drink we took it on board and looked into how it could be done. This is a very popular flavour in the States and has taken us slightly off our usual course of traditionally more English ingredients but we think it could be a success in the UK as increasing number of consumers are seeking out exotic flavour combinations.”
Like all Belvoir’s drinks, Organic Dragon Fruit & Raspberry Pressé is hand made at Belvoir using only natural ingredients and no artificial preservatives, additives or sweeteners. It is available only in Belvoir’s recognizable 25cl glass bottles and is designed to be drunk alone as a delicious drink served with ice but in the bar environment can also make a fabulous alternative mixer with spirits.
Pev again: “In an increasingly crowded soft drinks market it’s important to keep the range fresh and exciting. We believe that our new Organic Dragon Fruit & Raspberry Pressé not only shows that we listen to our customers but that we have a sense of adventure, willing to try new ingredients to tempt the consumers’ taste buds!”