Launched in Trinidad over thirty years ago, STAG will be exclusively distributed by one of the UK’s leading World Foods specialists, Wanis International Foods, and is available in a 275ml, stand-out dark green bottle with 5.5% abv.
The brand is one of CBL’s fastest growing products and has a loyal following across the Caribbean and beyond. Its popularity is largely attributed to its crisp and clean flavour fused with a fermented fresh fruit aroma that delivers a gentle yet assertive hop bitterness. It is this taste profile that will no doubt appeal to the wider UK consumer including over a million people of Caribbean heritage living in the UK and the nearly one million tourists who visit the Caribbean each year.
The brand has also become well-known across the Islands for its market positioning; ‘A Man’s Beer’. It however continues to appeal to a broad spectrum of beer drinkers and will be aiming to capture a wider audience in the UK.
“There has been a demand for STAG from consumers and businesses for a number of years and we are extremely excited to finally be able to offer it to the UK market” explains Jag Singh, Marketing Manager for Wanis International Foods. “STAG already has strong ‘street cred’ and equity amongst people who are familiar with the lager, and we intend to build on that over the next few years.”
STAG is joining other high quality CBL products already available in the UK, including the company’s flagship Carib Beer and its low-ABV Shandy Carib range, all of which continue to deliver consistent year-on-year growth in the market.
“STAG is landing at the perfect time” continues Singh “The demand for World Beers is very strong and Caribbean food and drink is on the ascendency. Add to this the product’s fantastic taste and authenticity and STAG becomes a ‘must stock’ for businesses looking to capitalise on these growing international trends.”